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49
Maxis Berhad
Annual Report 2014
Our
Corporate Responsibility
Malaysians, awarded 10 scholarships to
deserving student in 2014 to pursue their
undergraduate studies in the fields of
Engineering, Technology and Social Sciences
at top institutions overseas. Besides the
scholarships, Maxis has put in place a
continuous engagement and development
programme with the scholars, to enable
them to launch their career journey with the
Company upon graduation. To date, Maxis
has invested RM47.9 million which has
enabled 254 young Malaysians to benefit
from education at prestigious universities.
BRIDGING THE DIGITAL DIVIDE
During the year, we ramped up the
number of
Pusat Internet 1Malaysia
(PI1M)
and
Kampung Tanpa Wayar
(KTW) sites
in Malaysia – setting up, operating and
managing these wired and wireless sites,
and doing our part in bridging the digital
divide. To date, we have 68 PI1Ms, of which
39 are under construction; and 550 KTWs, of
which 280 are under construction.
GIVING BACK TO THE COMMUNITY
In 2014, Maxis celebrated the festive seasons
by engaging with the community through
several activities. These included hosting
a Chinese New Year celebration for the
senior citizens at Jenjarom Old Folks’ Home
in Banting, a charity event in Kuantan for
several homes during Hari Raya Puasa, and
celebrating Christmas with charity homes in
Kuching, Sarawak. A total of RM90,000 was
contributed to these homes.
For Deepavali, we partnered with LINE and
introduced our ‘Share the Light’ campaign
to encourage and empower Malaysians to
donate digitally for charity. The public could
download free Deepavali stickers from
LINE, where for every single download,
Maxis donated RM1. A total of RM100,000
was raised and contributed to 10 children’s
homes around the country.
DISASTER RELIEF
Towards the end of 2014, the country faced
some of the worst floods in decades. When
it hit the East Coast states, our priority was
to expedite the restoration of communication
services. We deployed mobile transmitters
in areas that were affected by electricity
disruptions to mitigate the situation and
restore connectivity.
We provided free minutes and SMS for
customers in the affected states to stay
in touch with their loved ones. In addition,
we provided 35 free lines at selected relief
centres – 10 in Kota Bahru, 15 in Ipoh and
10 in Kuantan. Further to that, we provided
relief aid to flood victims in three areas by
distributing essential items at relief centres
at Sekolah Kebangsaan Getting, Tumpat,
Kelantan, as well as SK Teluk Kepayang and
SK Muzafar Shah in Bota, Perak.
Our dealers were also not spared from
the floods. More than 100 Hotlink dealers’
shops were damaged and our partners
suffered varying degrees of losses. We
helped to clean up their outlets, refurbish
their display cabinets, restore IT systems
and replenish point-of-sale materials to help
them resume operations.
In addition, Maxis employees who were
affected by the floods were given monetary
aid to get them back on their feet, as well
as hotel accommodation. A Flood Donation
Drive for affected employees was launched
during this period.
ENVIRONMENT
Resource Efficiency
Various energy efficiency solutions that we
have adopted over the years are helping us
to continue to improve our energy usage at
our base stations and Technical Operations
Centres (TOCs). The solutions include
installation of free cooling systems, energy
efficient air conditioners, LED lighting and
the use of solar technology. In 2014, our total
network energy usage was 289 GWh, an
improvement from 295 GWh in 2013.
Going paperless is one of the main initiatives
of our new work culture. This year in our
Menara Maxis office we have reduced the
number of printers per floor from four to
two, to discourage staff from printing and
where possible to avoid unnecessary use
of paper. This does not only reduce waste,
but saves overhead costs and supports an
environmentally friendly practice.
Carbon Management
We manage our carbon emissions by
modernising our 2G and 3G legacy networks,
and introducing energy efficient “Single RAN”
or multi-technology radio platforms. We
have also replaced diesel power with solar
power at remote base stations and advocated
the sharing of networks to avoid resource
duplication. With these initiatives in place,
we have recorded a cumulative reduction
of 56,052 tonnes of carbon dioxide (CO2)
emissions from 2010 to 2014, resulting in a
total reduction of about 6% over five years.
OPERATING RESPONSIBLY AND
ETHICALLY
Maxis operates responsibly and ethically
through our “Code of Business Practice”,
which guides Board members, Management
and employees in upholding the highest
standards of ethical business conduct.
This means being a responsible employer,
maintaining the health and safety of our
employees and contractors, ensuring high
standards of labour and environmental
protection in our supply chain, and
transparent and ethical business practices.
Maxis also ensures that the highest
standards of conduct and integrity are
always at the core of the Company through
the guidance of the Malaysian Code of
Corporate Governance, steered by the Board
of Directors.
