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43
Maxis Berhad
Annual Report 2014
Our
Products
Simply download the App and what you get is a
best-in-class self-serve app that allows you to
check call and SMS balance and purchase Hot
Tickets for your ‘wallet’, manage your Activ10,
upgrade to #Hotlink, get the latest promotions,
Facebook passes and boxes of surprises.
Both Android and iPhone users can enjoy one
of the most innovative and advanced apps in
the world offering epic experiences. The Hotlink
RED App lets customers manage their Hotlink
accounts in a much easier way and ultimately
enjoy a truly rich experience.
For an enhanced experience, any customer with
the app automatically gains access to year-round
#LiveLifeLoud rewards, which include VIP
access to their favourite celebrities, exclusive
giveaways such as autographed merchandise
and instant daily rewards, epic experiences of
going to music festivals and concerts as well
as opportunities to be up close & personal with
inspiring personalities.
Hotlink also offers affordable smartphone bundles
with a free six months Mobile Internet (MI) pass
for convenient access to MI for prepaid users.
INTEGRATED SERVICES
On the Home broadband front, our customers
enjoy seamless Internet experience at home or
on the go. We already provide a good experience
with fast speeds at some of the best prices in
the market with 10, 20 and 30Mbps plans. Now,
customers on the MaxisONE Plan will enjoy
even better value, with even more in the pipeline
including mobile and home fibre broadband
bundled products.
Our Home services are available to more than 1.6
million homes with our own-built fibre footprint,
and in partnership with TM.
ENTERPRISE: DIGITALISING BUSINESSES
Maxis Enterprise serves over 50,000 businesses
nationwide, across the SME, Corporate and
Public Sector segments. This achievement is due
to our first mover advantage in the enterprise
arena, and our experience over the years stands
us in good stead to provide innovative, end-to-
end business solutions, across mobile and fixed-
line connections.
Our business customers are focused on winning
and gaining from business opportunities that are
out there in their respective industries.
They want reliable services that they do not need
to worry about and require a communications
provider, who is also a technology partner, to
introduce them to new ways of working and
leveraging this digital era with all its digital tools.
Being a business enterprise ourselves, we
firmly believe this transition to the new future is
essential, and have had to transform ourselves
first towards becoming digitally savvier.
We have digitalised the way we operate as a
company, and in turn, are digitalising
our customer interface, moving from piece-
meal to integrated solutions, from rigid and
non-scalable solutions to mobile-enabled,
flexible tools. Ultimately, we want our business
customers to operate in a similar way by
recognising the potential of what mobile
communication can achieve.
One Decision, Many Solutions
Our Enterprise division provides SMEs and
large corporations with seamless mobile
and fixed services. In 2014 we launched
MaxisONE Business
, a mobile plan that offers
limitless voice, SMS, worry-free data and
business grade services.
While designing this plan, we knew scalability
was important for small businesses that wanted
to grow. We also understood that predictability
was important, so not only did our plan have
to be limitless, it had to also provide a
worry-free experience.
But that isn’t all. To be truly valuable
to our customers, we also have a range of
services that enables them to digitally
engage their own customers.
We now have FINDIT, the largest business
directory in Malaysia that comprises of our
business customers. We also offer mobile point-
of-sales solutions for businesses, and even cloud
services and Data Centre hosting services.
Our full suite of fixed service runs on our own
fibre infrastructure and data centres, and Maxis’
Business Fibre Internet is the first in the country
that comes with a wireless backup service as a
Business Continuity measure.
For 2014, we also continued to drive our Unified
Communications and Mobility Solutions. Maxis’
Managed M2M enables enterprise customers
to have real-time control over their connected
machines for improved efficiency, along with the
flexibility of data sharing across SIMs and end-
to-end mobile and fixed solutions. These include
vertical-specific solutions such as Remote Health
Monitoring via connected devices.
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