42
Maxis Berhad
Annual Report 2014
THE INTERNET: ALWAYS BETTER WITH
MAXIS
We are relentless in making the Internet available
to all customers. Our worry-free propositions,
relevant Internet packages and an affordable
smartphone range are appealing to consumers
and will set to drive mobile Internet growth.
POSTPAID
When our customers make connections with
other people via voice or text or the Internet, or
listen to music, search for information and more,
they shouldn’t have to be constantly checking the
minutes and quota, but instead be immersed in
the connections they are making.
We believe our customers should feel free when
they communicate, so in May 2014, we made a
significant breakthrough by launching our new
postpaid
MaxisONE plan
.
It is the ONE Internet plan with limitless talk
and text and worry-free roaming, allowing
our customers to truly feel free when they use
their phones.
Worry-free Promise
Postpaid customers get the most out of mobile
Internet when they subscribe to one of our many
relevant packages. However, those who decide
to continue with pay-per-use mobile Internet can
do so with our worry-free proposition introduced
Our
Products
Simple
and limitless
MaxisONE
Voice calls
and
SMS
are
limitless to all
networks
Roam the world
(106 countries)
at
one low flat rate of
RM38
per day
The Internet is
Always On
with
data boosters from
RM10
for
200MB
Data Sharing
with
up to 5
devices
, even
smartwatches
in July 2014, where total charges are capped at
RM50 (250MB). Any usage beyond 250MB will
still be free at lower speeds (64kbps).
We also provide a safety net for any accidental
usage. This means that if you accidentally turn
on mobile data on your phone, we will not charge
you for up to this amount of quota.
So, no matter what, there will be no extra, hidden
or unexpected costs.
That’s our worry-free promise to our customers.
Device Trade-Up Programme
Our Trade-Up programme made it convenient
for our customers to upgrade to the iPhone
5s, HTC One (M8) or Samsung Galaxy S5.
Customers could trade in any of their phones and
receive rebates when they sign up to a monthly
commitment of at least RM78 per month, for 24
months.
PREPAID
#Hotlink is the only prepaid that provides Always
Free Social Chat on any chat app, every day.
Customers are forever in the know with free
basic Internet - even when they run out of high
speed Internet quota. Our prepaid customer
experience was further amplified this year when
we introduced the Hotlink RED App, which
amplifies #Hotlink’s ‘Always On’ experience.
