44
Maxis Berhad
Annual Report 2014
Our
Network Transformation
Mobile data continues to grow
exponentially. With an increase of
60% in 2014, data traffic has become
the key driver for total traffic in our
network. This increase was mainly due
to streaming and web browsing which
accounted for nearly 80% of the traffic.
To ensure our network has enough
capacity, we continued to upgrade our
backhaul to direct fibre and IP-based
microwave. Since the network remains a
critical component of our transformation
journey, we invested RM1.1 billion in 2014.
We also invested substantially in providing
diverse fibre paths to better protect our
network against the effects of fibre cuts,
theft and vandalism.
Our network is still expanding and as
of end 2014, our 2G and 3G networks
covered 95% and 88% of the population
respectively. Meanwhile, our new and
modern 2G and 3G networks cover more
than 75% of the population, with emphasis
on specific market centres and secondary
towns around the country. With 4G LTE
device penetration increasing, our 4G
LTE coverage is rapidly expanding and
approaching a third of the population.
In collaboration with MCMC, we rolled
out mobile services to underserved
areas. Working together with the industry
players, we enabled Domestic Roaming for
Maxis at nearly 300 sites under the Time
3 program. In addition, we have activated
over 260 sites using RAN technology.
Customer experience insights
During the year, we acquired new
capabilities to gauge our network service
performance. Tools and systems
were upgraded to better understand
customers’ experience and with these
deeper insights, we are now able to
enhance and optimise the network to
provide an unmatched mobile voice and
data experience for our customers.
2014
95%
88%
2G Coverage
3G Coverage
