46
Maxis Berhad
Annual Report 2014
Our
People
People and Culture
When we began our transformation journey in
late 2013, we knew the focus would be towards
creating a great workplace. We spent a huge
amount of energy and resources on it, and will
continue to do so.
Creating a truly great workplace requires
creating a great culture. One that keeps
attracting smart and talented people from
diverse backgrounds, to come and be part of.
A core part of our efforts was to create a
common set of shared values, one that defines
what Maxis is and what it stands for. We also
clearly outlined our ambition to be a company
admired for excellence.
High Performing Organisation
Maxis tightly links rewards to results and
behaviours. Instead of seniority and status,
we prioritise performance and potential, and
promote this through numerous incentives and
rewards programmes, and benefits that are
standardised across all levels of employees.
This is part of our culture change process – to
get our people focused on real achievement
and growth. Making employee rewards as
competitive as possible and a fair reflection
of employees’ performance and potential, is a
critical part of our efforts.
We also reduced the levels and tiers in our
organisational hierarchy to better reflect
actual contribution and competence rather
than multiple micro-promotions because of
seniority. We now have a smaller number
of capable managers to lead our teams of
individual contributors.
Living the MaxisWay
We believe through a lot of initiatives over the
past year, we are getting closer to becoming a
company admired for excellence. We introduced
the MaxisWay programme to drive a new
culture and a new way of working and we’ve
spent all of 2014 on embedding its values.
MaxisWay describes the new way we work
together. It consists of guiding principles that
are at the core of everything we do: they drive
our decision making, and they guide us in
our daily work. MaxisWay is our reference
point, always.
We have completed a year-long, company-wide
training on the MaxisWay and how we want the
new Maxis to work and behave. All employees
attended the programme, called Living the
MaxisWay, which was facilitated by our own
internal “change agents”.
MaxisWay 2014
These are some of the activities we had to
cultivate the MaxisWay. For our first year, we
have been busy!
• A series of motivational talks by prominent
speakers to emphasise our MaxisWay
values and embed them into our DNA.
• Monthly themes to encourage living our
values and a ‘happy hour’ at work at the
end of the month where employees meet
and mingle with their fellow colleagues.
• Organised our first Maxis Sports Carnival
and sponsored regular sports events
and friendly sports tournaments across
the company.
• Our Management team was deployed
on the ground to engage with our
customers, employees and dealers, to
better understand and improve customer
experience.
• We’ve even designed the “Netbuster
Speedtest App” for 1,000 of our
employees to gain invaluable insights on
Customer Experience of our network
during the Maxis New Network Testdrive
around Malaysia.
• 200 teams of employees from all levels
personally delivering the newly-launched
iPhone 6 devices to various locations.
Developing Our People
We are completing a physical workspace
makeover that is giving us the most vibrant,
modern, (and fun!) office in the country! The
offices of Maxis now are a true reflection of
the culture we want to create – open and
transparent, flexible and a joy to be in!
There is no fixed seating and every day,
employees start anew by choosing new
workspaces. This also helps to improve
collaboration and cross-functional teamwork.
