48
Maxis Berhad
Annual Report 2014
Our
Corporate Responsibility
CONNECTING THE UNCONNECTED
Maxis recognises the importance of doing
good work with the aim of developing and
enriching the community through education,
using technology. As an enabler, technology
is making a difference in our everyday lives.
Recognising this, our flagship programme,
Maxis Cyberkids was designed to provide
ICT training to students, teachers and the
rural communities. The objective of the
programme is to empower individuals with
skills to adopt and use technology effectively.
MAXIS CYBERKIDS CAMPS
During the year, we conducted 10 camps for
schools located in six states namely, Penang,
Kedah, Perak, Selangor, Negeri Sembilan and
Johor. Out of the 10 camps, five were for
Special Needs Schools (Sekolah Pendidikan
Khas). A total of 229 students and 207
teachers participated in the camps this year.
The Maxis Cyberkids programme which
began in 2002, has reached out to over
9,000 students and teachers, across 1,525
schools throughout the country. For the
hearing impaired children from the Special
Needs Schools, the training module was
customised to suit their needs. The 10
schools that participated in the camps were
also given the opportunity to showcase their
creative projects at the Maxis Cyberkids
Challenge 2014 in November. For the
Challenge, the participating students created
mobile apps, video animation and short films.
MAXIS CYBERKIDS WITH COMMUNITY
In May 2014, we extended the Maxis
Cyberkids programme to Pusat Internet
1Malaysia (Community Broadband Centres)
in three underserved locations. Two training
sessions were held in Kedah and one session
in Negri Sembilan. During the training, the
participants had the opportunity to learn how
to create emails, blogs and videos. They also
learnt about Google applications.
MAXIS CYBERKIDS WITH EMPLOYEES’
CHILDREN
Children of our employees had fun attending
the holiday camps conducted at our Maxis
Academy. A total of 210 kids aged from 9 to
12 participated in three camps. They were
able to explore and learn about the Internet,
Microsoft Office applications and cyber
safety. An exciting part of the camp was the
team-building exercises where the kids had a
chance to interact and make new friends.
Here’s what some of the students have
said about our camps:
“I learnt how to make paper roller coaster
movies together with my friends! But it
doesn’t stop there – everything else about
the camp is fun!”
Amirul Asyraaf bin Mohd
Khaidzir, SMPKV Indahpura, Joho
r
“I’m so excited! I got to learn how to create a
phone application with App Inventor!”
Nurul
Nadhirah bt Razak, SMK Dato’ Undang Musa
Al-Haj, Negeri Sembilan
“I learnt how to write stories in a more
creative way, and Storybird is great for
people like me who love writing!”
Nada
Natasha, SMK Dato’ Bentara Dalam
MAXIS SCHOLARSHIPS FOR
EXCELLENCE AWARDS (MSEA)
The MSEA programme which offers
scholarship opportunities to all
