Directors' Profile

Nationality - Malaysian
Gender - Male
Age - 66

Datuk Dr Amin Bin Senin (“Datuk Amin”) is the Independent Non-Executive Chairman of the Company and was appointed to the Board on 1 July 2024.

He graduated with a Degree in Bachelor of Science with Education from Universiti Sains Malaysia and holds a Doctorate in Education Management from Universiti Malaysia Sabah and Master’s Degree in Human Resource Development from Universiti Putra Malaysia. Datuk Amin retired in 2019 from his last position as the Director General of Education at Ministry of Education (“MOE”) Malaysia. As an educator, Datuk Amin has significantly contributed to national education as an educational thinker and leader, spearheading education transformation initiatives and being actively involved in educational thought leadership.

Throughout his 35 years of service in the field of education, he has held various positions, starting as a teacher and progressing to Principal, Head District Education Officer, Head of Sector in the Education Department, Deputy Director in several divisions of the MOE, Deputy Director of the Malaysia Teaching Institute (Institut Pendidikan Guru Malaysia), Director of the Aminuddin Baki Institute, and Head of Project Management Office (PMO) which oversees the Malaysian Education Development Plan 2013-2025 (PPPM 2013-2025).

He also held the position of Deputy Director-General in Policy and Education Development sector (Sektor Dasar dan Pembangunan Pendidikan) and Deputy Director-General in Teaching Professionalism Development sector (Sektor Pembangunan Profesionalisme Keguruan), before he was entrusted with the position of Director General of Education on 19 October 2017.

On 19 January 2024, he was appointed chairman of the National Education Advisory Council for 2023-2025.

He does not hold directorship in any other public companies or listed issuers. He has no family relationship with any Director and/ or major shareholder of the Company nor does he have any conflict of interests with the Company. He has not entered into any transaction, whether directly or indirectly, which has a conflict of interests or potential conflict of interest (including competing businesses) with the Company or its subsidiaries, and has no convictions for offences within the past five (5) years nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

• Recipient of the National Education Leadership Award in 2020 by the Ministry of Education Malaysia
• Recipient of the Global Award for Excellence in Education Leadership and Teaching in 2019 at the World Education Congress in India
• Recipient of “Tokoh Guru Suluh Budiman 2024” by Sultan Idris University of Education
• Recipient of “Tokoh Maulidur Rasul Sabah 2024”

Nationality - Malaysian
Gender - Male
Age - 66

Law King Hui is the Managing Director of the Group and was appointed to the Board on 7 May 2013. As one of the co-founders, he has been instrumental in the development, growth and success of the Group.

He graduated from Tunku Abdul Rahman College with a Certificate in Electronics Engineering. He started his career in 1980 with a semiconductor manufacturing company and left to join a local publishing company in January 1981 where he held various positions during his employment there. He left the company in April 1985 and co-founded Sasbadi Sdn Bhd.

He leads the development of the Group’s strategies and policies, and plays an active role in product development and innovation. His contributions have led to the transformation of the Group from a pure educational print publisher to a Group with diverse learning and teaching solutions that complement the print publishing business. These include digital learning technology, digital education products, applied learning tools that facilitate Science, Technology, Engineering and Mathematics ("STEM") education, education services via online platforms, English language learning and assessment solutions and a network marketing business for education.

He has enjoyed a colourful career as an entrepreneur with more than 45 years of experience in the education industry. He has held numerous key positions over a span of more than 35 years in various organisations, including Chairman of the World Robot Olympiad (WRO) Advisory Council; President of the ASEAN Book Publishers Association (ABPA); Chairman of the Malaysian Book Industry Council (MBIC); President of the Malaysian Book Publishers Association (MABOPA); Treasurer of the Majlis Buku Kebangsaan Malaysia (MBKM), amongst others.

His contributions to Malaysia’s book industry led to him being selected as one of the 21 personalities documented in the publication “Tokoh-tokoh Perbukuan Malaysia”1 by the National Library Malaysia.

He does not hold directorship in any other public companies or listed issuers. Save for the family relationship with Law Yi Chian, who is his daughter, he has no family relationship with any other director and/ or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, which has a conflict of interests or potential conflict of interest (including competing businesses) with the Company or its subsidiaries, and has no convictions for offences within the past five (5) years nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

1Md Sidin Ahmad Ishak. 2011. Tokoh-tokoh Perbukuan Malaysia. Kuala Lumpur: Perpustakaan Negara Malaysia. ISBN 978-967-931- 236-2.

• Recipient of "Anugerah Perdana 2013 - Tokoh Industri Buku Negara" by Yayasan Pembangunan Buku Negara
• Recipient of the BrandLaureate Great Entrepreneur Brand Icon Award 2016
• Top Nominee in the Master Category of the EY Entrepreneur of the Year 2015 Malaysia Award

Nationality - Malaysian
Gender - Male
Age - 72

Lee Swee Hang is the Publishing Director of the Group and was appointed to the Board on 7 May 2013. He is one of the co-founders of the Group.

He obtained his Higher School Certificate (HSC) in 1974 and started his career in 1975 as a Senior Malay Language Editor with a local publishing company. Here, he was tasked to translate, proofread, edit and prepare manuscripts for Bahasa Malaysia publications. He left the company in 1978 and subsequently joined another publishing company in 1979 as Chief Editor. During his tenure with the company, he developed, trained and managed an editorial team and a panel of writers. He left the company in 1985 and co-founded Sasbadi Sdn Bhd.

As the Publishing Director, he is responsible for the editorial and production teams. He actively trains and upskills a team of dedicated writers, editors, designers and illustrators to ensure that the teams stay ahead of the curve on changes in educational policies, production procedures and industry practices. He is also responsible for soliciting new authors and establishing a network of authors for the Group.

With his vast experience, he looks into editorial and commercial strategies. He takes charge of the types of books that the Group publishes yearly and ensures that the deadlines and publication standards are met. He also oversees the trading of copyrights with international buyers and sellers. To ensure the Group keeps up with the latest trends and insights, he keeps abreast with the latest developments in the global publishing industry.

He does not hold directorship in any other public companies or listed issuers. He has no family relationship with any other director and/ or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, which has a conflict of interests or potential conflict of interest (including competing businesses) with the Company or its subsidiaries, and has no convictions for offences within the past five (5) years nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

Nationality - Malaysian
Gender - Female
Age - 37

Law Yi Chian is an Executive Director of the Group and was appointed to the Board on 3 May 2016.

She holds a Bachelor of Arts degree in Media and Communications and a Master of Management in Marketing, both from the University of Melbourne, Australia. Prior to joining the Company as the Group Marketing and Communications (“MARCOM”) Manager in December 2014, she had experience in media sales, marketing and communications.

As the Head of MARCOM for the Group, she is responsible for planning and implementing marketing strategies for brand building and events management. She is tasked to produce effective marketing materials and establish new channels for the Group’s products by exploring current and new trends, particularly through online platforms. As such, she leads the Group’s e-commerce and digital marketing initiatives, which includes building brand presence as well as tactical marketing strategies on e-commerce and social media platforms. Aside, she leads the MARCOM team in coordinating the Group’s events which includes the preparation and support for exhibitions, corporate functions, promotional roadshows and virtual events. She also manages corporate communications and develops programmes with external stakeholders for the Group in order to grow the engagement, retention and loyalty of external stakeholders.

As an Executive Director, she also contributes towards ensuring the Group’s objectives and strategic plans are aligned, and the Group’s business is sustainable. In addition, she also assists the Group Managing Director in the management of the day-today today operations of the Group.

She does not hold directorship in any other public companies or listed issuers. Save for the family relationship with Law King Hui, who is her father, she has no family relationship with any other director and/ or major shareholder of the Company. She has not entered into any transaction, whether directly or indirectly, which has a conflict of interests or potential conflict of interest (including competing businesses) with the Company or its subsidiaries, and has no convictions for offences within the past five (5) years nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

Nationality - Malaysian
Gender - Female
Age - 64

Datu Dr Rashidah Binti Bolhassan is the Senior Independent Non- Executive Director of the Company. She was appointed to the Board on 18 April 2023 and currently serves as the Chairman of the Nomination Committee, as well as a member of the Audit Committee and Remuneration Committee.

She earned her Ph.D. in Information Systems from Victoria University of Wellington, New Zealand. She also holds an Executive MBA from Ohio University, USA; a Master’s in Library Science from Syracuse University, USA; and a Bachelor’s in Library Science from Universiti Teknologi MARA (UiTM), Malaysia. In recognition of her contributions, she has received multiple national and state awards.

She began her career in 1986 at the Sarawak Economic Development Corporation (SEDC), where she served until 1993. From 1993 to 1998, she was Head of the Library Division and Head of the Corporate Strategy and Quality Division at Kuching North City Hall. She then joined the Sarawak Planning Unit as Project Coordinator from 1999 to 2000, before becoming Manager of the Corporate Management Section at the Sarawak State Library from 2000 to 2002.

In 2003, she was appointed as the first Chief Executive Officer (CEO) of the Sarawak State Library, a position she held until 2020. During her tenure, she transformed the institution into an award-winning, forward-looking organisation through strategic innovation, collaboration, and creativity. From 2021 to 2022, she served as Permanent Secretary of Sarawak’s Ministry of Welfare, Community Wellbeing, Women, Family and Childhood Development (KWKPK), where she focused on ageing issues and inclusivity, particularly for people with special needs, building on her volunteer experience with Age Concern New Zealand while pursuing her Ph.D. at Victoria University of Wellington.

She is currently serving as a special officer in the Ministry of Tourism, Creative Industry and Performing Arts, Sarawak, advising on heritage and cultural matters. She has also been appointed Deputy Chairman of the Board of the Sarawak State Library, a member of the Board of Trustees of the Women Leadership Foundation, and a board member of Yayasan Sime Darby.

She has held significant roles at both national and international levels. Nationally, she has served as a board member of MyIPO and currently sits on the National Council for Women and Family Development and the National Cultural Council. Internationally, she is a member of the International Federation of Library Associations and Institutions (IFLA) Literacy and Reading Committee. She is also the Immediate Past President of the Librarians’ Association of Malaysia and, in 2024, served as an Adjunct Professor at the Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak.

She was featured in the Hall of Fame at the Malaysia Pavilion, Osaka World Expo 2025, alongside other eminent women leaders. To date, she has delivered more than 50 papers at national and international seminars and conferences.

She does not hold directorship in any other public companies or listed issuers. She has no family relationship with any other director and/ or major shareholder of the Company. She has not entered into any transaction, whether directly or indirectly, which has a conflict of interests or potential conflict of interest (including competing businesses) with the Company or its subsidiaries, and has no convictions for offences within the past five (5) years nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

• Distinguished Service Medal - Gold / Pingat Perkhidmatan Cemerlang (EMAS) (PPC) 2019
• Chief Minister’s Special Award: Sarawak Woman in Digital Era 2020
• Darjah Jasa Bakti Sarawak, 2021

Nationality - Malaysian
Gender - Male
Age - 54

Tang Yuen Kin is the Independent Non-Executive Director of the Company. He was first appointed to the Board on 30 July 2020 and subsequently retired on 4 February 2021. He was reappointed to the Board on 3 May 2021.

He is also the Chairman of the Audit Committee and the Remuneration Committee, as well as a member of the Nomination Committee. He graduated with a Bachelor of Accounting with First Class Honours from the University of Malaya, Malaysia in 1995. In 2000, he earned a Master of Business Administration (Banking & Finance) from Nanyang Technological University, Singapore. He also obtained a Master of Law Executive (Business Law) from International Islamic University, Malaysia in 2006.

He has been a member of the Malaysian Institute of Accountants and the Malaysian Institute of Certified Public Accountants since 2000 and 2015 respectively. Over the span of more than 26 years, he has gained vast experience in the areas of audit, accounting and finance, corporate finance and corporate planning, having worked in, among others, Price Waterhouse (now known as PricewaterhouseCoopers PLT), Securities Commission Malaysia, KPMG Corporate Advisory Sdn Bhd, AmInvestment Bank Berhad and Alliance Investment Bank Berhad.

His history with the Company began in 2014 when he joined the Group as the Chief Financial Officer and served in that position until 2018. Subsequently, he joined Dancomech Holdings Berhad as the Group Chief Financial Officer where he is presently still serving in that position.

He currently sits on the Boards of Powerwell Holdings Berhad and Farmiera Berhad as the Independent Non-Executive Chairman, and on the Board of Wellspire Holdings Berhad as an Independent Non-Executive Director, all of which are listed on the ACE Market of Bursa Malaysia Securities Berhad.

He has no family relationship with any other director and/ or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, which has a conflict of interests or potential conflict of interest (including competing businesses) with the Company or its subsidiaries, and has no convictions for offences within the past five (5) years nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

Nationality - Malaysian
Gender - Female
Age - 64

Datuk Dr Habibah Abdul Rahim ("Datuk Dr Habibah") is the Independent Non-Executive Director of the Company. She was appointed to the Board on 29 April 2025 and is a member of the Audit Committee, Nomination Committee and Remuneration Committee.

She currently serves as the Director of the Southeast Asian Ministers of Education Organization (SEAMEO) Secretariat, a position she has held since 1 April 2023. She is also an Honorary Professor at Kyungwoon University, South Korea and an Honorary Fellow at the MASA Institute. In addition, she sits on the Board of the Teach for Malaysia Foundation, Advisory Board of Universiti Pendidikan Sultan Idris, Global Advisory Council of Teach for All’s Global Institute, and Steering Committee of the AI Observatory and Action Lab.

Prior to her current roles, Datuk Dr Habibah dedicated over 34 years of service to the Ministry of Education Malaysia, culminating in her appointment as the Director-General of Education Malaysia before her retirement in 2021. She brings with her extensive experience in policy development, macrolevel planning, programme delivery, and evaluation. Notably, she played a pivotal role in the development of the Malaysia Education Blueprint 2013-2025 (Preschool to Post-Secondary Education). Over the years, she has published numerous reports and papers for both MOE Malaysia and SEAMEO.

Throughout her distinguished career, Datuk Dr. Habibah has held numerous key positions within the Ministry of Education Malaysia. She began serving as Head of the Delivery Management Office for the Education National Key Economic Area in 2011, before being appointed as the Executive Director of the Education Performance and Delivery Unit (PADU), where she served from 2011 to 2016.

She subsequently assumed leadership roles within the Education Planning and Research Division, first as Deputy Director from June 2016 to July 2017, and later as Director from July 2017 to September 2018. Her commitment to advancing education policy and curriculum development led to her appointment as the Deputy Director-General of Education Malaysia (Policy and Curriculum Sector) from September 2018 to January 2020, and ultimately as the Director-General of Education Malaysia from January 2020 until her retirement in April 2021.

Following her retirement from the Ministry, she continued to contribute to academia and education reform as a Professor at Universiti Teknologi Malaysia from October 2021 to March 2023.

Datuk Dr Habibah holds a Ph.D. in Education and an MA in Sociology from Stanford University, USA. She also obtained a Master of Education (MEd) from the University of Bristol, UK, and a Bachelor of Science (BSc Hons) in Biology from the University of Salford, UK. Additionally, she earned a Post-Graduate Teaching Certificate from Maktab Perguruan Temenggong Ibrahim.

She does not hold directorship in any other public companies or listed issuers. She has no family relationship with any other director and/ or major shareholder of the Company. She has not entered into any transaction, whether directly or indirectly, which has a conflict of interests or potential conflict of interest (including competing businesses) with the Company or its subsidiaries, and has no convictions for offences within the past five (5) years nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

• Recipient of Excellent Service Award, Ministry of Education Malaysia (2002, 2007, 2013)
• Recipient of Exemplary Integrity Award (2016)
• Recipient of National Education Leadership Figure Award (2021)