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ASIA MEDIA GROUP Berhad
Annual Report 2016
6
Financial Performance
The year 2016 was a challenging year, due to
weakening customers demand and uncertainty
in the local economy. The Group reported its
Revenue at RM9.585 million in FYE 2016,
which fell short of expectations as compare
to last year. However, we are upbeat heading
into 2017. We employ a prudent financial
management strategy: as of 31 Dec 2016, the
Group’s debt-to-equity ratio was near zero. On
the same date, the cash balance was RM8.10
million. Such a strong and healthy balance
sheet will enable the Group to enhance market
opportunity even further in the near future.
Live Digital Broadcasting
The Group successfully completing the trial of
live television and radio broadcasting in Klang
Valley. Real-time broadcasting will reduce on-
going maintenance costs in the long run, thus
eliminating the need for regular manual updating
of contents, lowering future expenditure.
The Group’s Digital Terrestrial Television
Broadcasting (“DTTB”) will link up with the
LCD-TV screens installed on public transport
and receive contents over the airwaves through
real-time programming transmissions. We are
focusing on Gap Fillers deployment in Klang
Valley to further enhance our signal strength
and covering blind-spot.
Boost from Broadcasting License
AMGB is one of the few companies in Malaysia
permitted to offer broadcasting services and
facilities. A full Content Application Service
Provider (“CASP”) license allows the Group to
operate 24-hour non-subscription broadcasting,
subscription broadcasting and terrestrial radio
broadcasting services nationwide.
The Group is the only DOOH Transit Media
operator in Malaysia to have a fully-fledged
Content Application Service Provider Individual
License (“CASP-i”), Network Facilities Provider
Individual License (“NFP-i”), Network Service
Provider Individual License (“NSP-i”) and
Application Service Provider (“ASP”) Class
License. Apart from its improved margins, the
Group’s license to provide Free-to-Air (“FTA”)
broadcasting services offers an avenue for
bigger media players eyeing a piece of the
electronic media market.
Our DTTB infrastructure will create new
territories for media and advertisers, allowing
instantaneous measuring of market response.
The possibility of swiftly delivering messages
makes it ideal for time- and location-sensitive
advertising, such as customer loyalty offers
at shopping centres and event promotions.
In order to leverage the strength of short
messaging advertising, the timely and reliable
delivery of messages is paramount.
In addition, our live digital broadcasting network
will enhance existing programme sponsorships
as it will enable the provision of additional
services such as ringtone downloads, mobile
games and subscription to content aside from
the generic contests and voting activities.
Chairman’s Statement
(continued)