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Annual Report 2016
ASIA MEDIA GROUP Berhad
11
Management Discussion and Analysis
(continued)
Our Objectives
Our wide commitment to progress and improvement extends to all levels of the company.
Our objectives include, amongst many:
•
Delighting our customers with exceptional service quality, going beyond their expectations
•
Continuing to invest to support growth and expansion, bringing in highly motivated, skilled Out-
of-Home industry professionals from all backgrounds
•
Ensuring that we achieve to be the leading transit-TV network in the country whilst maintaining
integrity, honesty and trust in all of our processes and decisions.
Diversification
In view of the increasingly competitive market in the digital-out-of-home transit media industry in which
our Group operates, our Group has identified our venture into the oil palm plantation business as a
new business opportunity which meets our Group’s intention to diversify our Existing Business. The
oil palm plantation business is expected to provide an additional source of income for our Group after
taking into consideration the prospects and outlook of the palm oil industry.
Considering the above and based on the sustained growth in the palm oil industry, our Group believes
that our diversification is expected to provide a growth prospect and will be beneficial to our Group’s
future earnings, in addition to reducing our Group’s dependence on our Existing Business.
Our Board expects the oil palm plantation business to potentially contribute at least twenty-five percent
(25%) to the future net profits of our Group and/or diversion of twenty-five percent (25%) or more of
our Group’s Net Asset to the oil palm plantation business.
The Ministry of Land Development, Sarawak on September 2015, has approved the appointment of
our Group to invest and develop oil palm plantation in Sarawak.