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ASIA MEDIA GROUP Berhad
Annual Report 2016
10
MANAGEMENT DISCUSSION AND ANALYSIS
Overview of the Group’s Business and Operations
Asia Media Group Berhad (‘Asia Media’), is Malaysia’s leading, digital out-of-home Transit TV company.
We are a media provider, offering high-quality infotainment and targeted advertising through the use
of digital electronic displays installed in various outdoor premises. Recognised as the ‘Largest Transit-
TV Network’ in Malaysia, as awarded by The Malaysia Book of Records. Asia Media has 3,993 LCD
screens installed in 1,800 buses travelling in the market centric hubs of Klang Valley and Johor Bahru.
We communicate to over 500,000 viewers daily, travelling in the market-centric hubs of Klang Valley
and Johor Bahru. Asia Media partners up with strategic bus network partners such as RapidKL, Handal
Indah (Causeway Link buses plying into Singapore from Johor Bahru) as well as express coaches
from the Plusliner and Nice++ fleets.
Our Capabilities
Our unique insight allows us to easily customize campaigns to ensure the greatest impact on the
audience, unleashing the potential of our highly targeted and effective medium.
Our fresh, professional thinking, teamed up with our collaborative working attitudes and industry
expertise ensures an effective successful delivery of our client’s vision.
Our national presence and passionate team make for a truly unique Out of Home experience.
Our Values
At Asia Media, we believe in integrity and trust. Both these values form the foundations and pillars
of our organization and form the DNA of our relationships with all of our stakeholders which include
our valued customers, our communities in which we operates, our investors as well as our greatest
assets, our people.
The company has experienced rapid growth and expansion since its inception, is continuing to build
a reputable presence in the country’s digital out-of-home industry.