MY E.G. SERVICES BERHAD Registration No. 200001003034 (505639-K) 80 INTELLECTUAL PROPERTY IP has remained a core component for MYEG in distinguishing the Group from its competitors. Development in the technological area to create and improve certain services that are required especially when there is a change of demand, is what MYEG thrives at doing. The ongoing COVID-19 pandemic is an area that MYEG has focused on by developing and improving products and services that help deal with the situation. This is just an example of how instant our response was to dealing with a sudden change and displays our ability to adapt to circumstances. More importantly, we continued to maintain our existing IPs and trademarks in the face of increasingly volatile market trends in order to safeguard our unique brand proposition among stiff competition. In fact, we have leveraged on existing IPs, technology and registered trademarks in order to respond proactively to the many issues brought on by the COVID-19 pandemic, particularly in the healthcare sector. As in previous years, the Group’s approach to managing IP is two-pronged as follows: IP DEVELOPMENT IP PROTECTION STRATEGY Innovating on existing and new product and service offerings to satisfy the existing needs of customers and improve user experience. Exploring new business areas and technologies relevant to Fourth Industrial Revolution (IR 4.0). Focussing on accessibility and cost effectiveness as prime considerations in our innovation output. Sourcing third-party knowledge via collaborations and partnerships with institutions and promising tech startups locally and internationally. Internal policies to ensure legal protection of our IP. Application and filing of patents on innovations developed by the Group. Registering trademarks and brand logos as IP. RESULTS MYEG entered into a title partnership of the inaugural MES 2021, organised jointly by My Events International and THQ Esports Club, and supported by the Ministry of Youth & Sports, Ministry of Higher Education and Ministry of Health. MYEG launched MySafeQ, an online portal offering an array of hotel accommodation and amenity options available to low risk COVID-19 patients who wish to undergo mandatory quarantine requirements in more comfortable settings. Trademarks registered and IPs patented in FP2019 and before have been carefully maintained, safeguarded and utilised throughout FY2021. These included the continued provision of government services and MYEG’s entry into the healthcare sector and the blockchain space. MATERIALITY MATTERS (CONT’D)
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