ANNUAL REPORT 2021 45 OUR BUSINESS GROUP BUSINESS MODEL (CONT’D) COVID-19 PANDEMIC RELATED SOLUTIONS With the advent of the COVID-19 pandemic, in tandem with market requirements, MYEG approach to value creation has also shifted towards safeguarding social capital; that is ensuring the wellbeing of stakeholders and providing much-needed solutions that will aid in preventing infections and combat the spread of the pandemic. The focus was on meeting the urgent need to keep people safe and to address the gaps created by the pandemic. Market Focussed Offerings Preventing Infections, Protecting Society Through Innovative Products Value Created for Society Quickly identifies close and casual COVID-19 contacts to break the chain of infection Quick, convenient and easy access for low-risk positive patients to find quarantine options Eases travellers' entry into the country while ensuring mandatory COVID-19 control measures are strictly adhered to Enables mass screening at the country's travel transit points i.e, airports. Quick and effective testing will enable accurate identification of positve cases. This supports the reopening of the travel sector COVID-19 Pandemic MyEGuard (Contract tracing and health scan via smartphone) MySafeQ (Online portal providing quarantine hotel options) MySafeTravel (Digital Health Pass System for travellers) Brefence Go (COVID-19 breath test system for use at border entry points)
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