MY E.G. SERVICES BERHAD Registration No. 200001003034 (505639-K) 46 GROUP BUSINESS STRENGTHS MYEG’s business model enables the Group to derive a wide range of business strengths. These business strengths enable the Group to respond effectively to its external operating environment. For example, strong internal technological capabilities coupled with close working partnerships with government agencies enable a speedy rollout of much needed solutions such as the various pandemic related services. This enables the government to respond swiftly to the public’s needs especially during a crisis or emergency. Speed and accuracy are essential towards allaying public concerns and fears and to also ensure continuity of services. Other strengths include the Group’s robust balance sheet and healthy cashflows, which facilitate continued investments into new businesses, solutions and technologies. This in turn supports MYEG’s competitive ability to be a first mover in launching services in tandem with evolving requirements of the operating landscape. Financial strength empowers a flexible and fast response to market needs. The ability to be first in market with affordable, convenient and effective solutions cements the Group’s branding as an industry leader and preferred choice which in turn supports revenues and earnings which, consequently, bolsters the financial performance of the Group. Business strategies are selected towards leveraging on the Group’s natural strengths and the robustness of the business model. However, strategies may also serve as a catalyst for improvements / changes to the business model towards ensuring successful implementation. This may also impact or alter the Group’s identified business strengths or competitive advantages. A Broad Mix of Revenue Channels Across Diverse Commercial and E-government Services The bulk of group revenue stems from commercial services with the balance from e-government services. Commercial services are not dependent on the latter. z z Growing Portfolio of Services MYEG offers a comprehensive and growing service portfolio that is interlinked to deliver greater convenience to user. MYEG continues to roll out various services. Its latest being healthcare and other related services in collaboration with governments’ healthcare mandates. z z Robust Financial Position MYEG continues to maintain a strong cash position and balance sheet with recurring income streams. z Growing Regional Footprint MYEG has access to potentially 550 million users across Malaysia, Indonesia, the Philippines and Bangladesh. z Strong Technological & Innovation Capabilities MYEG continues to be a pioneer in offering new technological solutions for all markets it operates in. z Market Leader MYEG is the largest e-government service provider in Malaysia and in the overseas markets in which it operates. z Quick Business Response MYEG is able to move swiftly in tandem with risks and opportunities, arising from the external environment and market forces. z
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