MY E.G. SERVICES BERHAD Registration No. 200001003034 (505639-K) 44 The business model also provides entrepreneurial opportunities for small and medium enterprises, such as through MYEG Kiosk agent model, and for promising start-ups to flourish in various industries, with the support of venture investments from MYEG Capital , as well as creates a wide range of jobs to spur local socio-economic development and prosperity. The Malaysian government has benefitted via the efficient collection of a variety of taxes, COVID-19 test payments, quarantine station charges and more which are made possible through our e-services. MYEG has and continues to make a significant contribution towards nation-building and the continued socio-economic prosperity of the nation and its people, especially in its critical role as an essential services provider amidst the pandemic situation. Progressively, MYEG has leveraged on its platform to venture into new areas. This includes the healthcare sector (one-stop COVID-19 portal, MySafeTravel and MYEGuard), automotive sector (vehicles auction and sales), FinTech (provision of hire purchase financing solutions for vehicles), digital assets and others. Blockchain in particular represents one of MYEG’s biggest new pivots since our entrance into the healthcare sector in FY2020. Our early decentralised finance and digital assets-related initiatives represent our constant commitment to bring disruptive innovations to the market in advancing the country’s digital agenda. MYEG plans to adopt a managed decentralisation approach with its forthcoming Zetrix blockchain platform. The Group remains sensitive of market requirements and continues to offer solutions that best meet local context and requirements, especially in contributing to the fight against the pandemic. The Group’s chosen business model enables cross-selling of services between concession and commercial services seamlessly, thus providing consumers with a complete value proposition. Cross-selling is made possible by using proprietary Big Data Analytics (“BDA”) and AI to match services based on the individual customers’ profile and other information. Insurance Comparison and Renewal Vehicle Financing and Leasing Online Sales and Purchase of Vehicle Users access the MYEG portal to renew their road tax. As users proceed to renew their road tax, related services can be offered. Services are non-compulsory and customers have the choice to choose or decline additional services offered. GROUP BUSINESS MODEL (CONT’D)
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