ANNUAL REPORT 2021 43 OUR BUSINESS GROUP BUSINESS MODEL (CONT’D) THE BUSINESS MODEL AT WORK Users access the MYEG portal via multiple access points. These include electronic and in-person channels. Users have access to a wide and expanding range of government and commercial services. Please see page 12-13 for a full range of our services. Service is provided to users via the online portal itself and delivered to users’ homes/ offices or over the counter. Mobile Phone Computer Counter Kiosk Concession Services Commercial Services MYEG’s business model is unique and robust. It is dynamic and responsive to changes in the external operating environment, especially with the constant digital evolution and the onset of the COVID-19 pandemic. Essentially, the Group is a digital enabler of a spectrum of concession (government) and commercial services. We serve as a dependable and reliable “bridge” between consumers and their government – digitalising the provision of various essential services that is ultimately aligned with the aspirations of governments in realising a more digitised nation. These services are provided to consumers over multiple channels. Consumers need only access the MYEG portal through any electronic device and follow the step-by-step process to apply for relevant permits, renew licenses, access various healthcare-related offerings or use other services. Payment is made via the portal and the necessary documentation is then delivered online, at the counter or to the doorstep via courier. Users enjoy anytime, anywhere ease of access to a wide range of important services, not forgetting convenience and at affordable costs. Travel times are reduced, and this enhances productivity while also helping to reduce carbon emissions. Essentially, MYEG strives to provide a convenient customer experience or journey in the consumption of its services. Customers literally have a wide range of services readily available. Similarly, businesses and employers seeking to engage in these e-government services can also benefit from this increased accessibility and convenience, which potentially bolsters their operational efficiency, by leveraging on MYEG.
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