Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 74 The programme exposes the Management Associates to the company’s core businesses and functional areas and gives them the opportunity to interact with top management through projects around future business growth areas and job rotation programmes. Through these efforts, they gain breadth of knowledge and exposure that enables them to be highly effective in future management positions. The rotations revolve around four main aspects of the business, namely Customer Intimacy, Technical Expertise, Operational Excellence and Business Impact. Each rotation is for a duration of six months. Throughout the programme, senior leaders act as mentors and coach Management Associates in order to ensure continuity of a high level of consistency, compassion and competence. The refreshed Maxis Leadership Development Engine (“LDE”) programme was launched in April 2012. As the industry continues to evolve rapidly, we need to maintain our position by distinguishing overselves from our competitors, not only in terms of technology and innovation but also in our ability to build and deploy an agile, and diverse pool of talent at all levels of the organisation. For us to achieve our long-term ambition and be the leading integrated communications player, the refreshed LDE programme was designed to profile, select and develop the diversification required in our leaders. Since the launch of the programme, candidates have gone through a rigorous assessment process, using global best practice philosophy and methodology. A Talent Council made up of senior leaders within Maxis was established to provide stewardship to this Programme. We recognise the critical value of coaching in strengthening leadership capabilities in the organisation. As such much focus is placed on formal coaching delivered by a panel of external professional executive coaches to its senior leaders, mid-level managers and emerging leaders. In addition to partnering with external experts, we have also strengthened our internal coaching capability. Executive coaching continues to serve as a positive lever for enhancing strategy execution capabilities for Maxis. In 2012, 10 Senior Leadership Team (“SLT”) members embarked on a globally recognised (International Coaching Federation) Executive Coaching Certification programme. This was designed to produce senior level professionally certified internal coaches. RAISING PROFESSIONAL STANDARDS IN MAXIS The Chartered Institute of Personnel and Development (“CIPD”, UK) As part of raising the professional standards within our HR and Talent teams, Maxis partnered with CIPD, UK and now have chartered professional within the team. Our partnership with CIPD UK was aimed at ensuring high levels of expertise within our HR and Talent teams and to recognise human resources as a vital segment in the success and growth of our organisation. Continued TALENT AND PEOPLE