Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 73 OUR WORKFORCE We’d like to think that our people at Maxis are just as innovative as the new technology we employ to run a world-class, competitive company. We pride ourselves on an engaged workforce that is creative, customer- driven and focused on creating a trusted employee brand. Value, commitment to excellence and efficiency form the core of our organisational culture, and we believe it is not the values alone that make the difference, but how they are demonstrated. Our employees mirror these well-defined elements at work at all times – in their interactions with both customers and colleagues – and this forms the basis of the Maxis brand and ensures it continues to grow and thrive. In 2012, we had in our employ a total of 3,483 people across Malaysia. Our skilled and technically competent employees ensured we remained at the forefront of our industry by implementing our stringent work values and offering our customers nothing less than exemplary service. Our organisation also charted steady growth during the year, and we are proud to have been able to hire 100% of our highly-competent new recruits locally. In our effort to lead the way in ensuring a work environment that is inclusive for all, we are happy to report that our new employees comprised Gen Y (52%), Gen X (40%) and Baby Boomers (8%). Operating in a highly competitive market, we employ a relatively young workforce overall – more than 30% of our employees are below the age of 30. Our Gen Y employees are flexible, unafraid to take on new challenges and committed to grow in tandem with our company. CREATING OPPORTUNITIES FOR LEARNING Our employees have more than just a job. As an organisation, we have put in place policies and programmes which allow every one of them to learn, grow and share. We are strong advocates of continuing education and in providing our workforce with opportunities for self and career development. We constantly collaborate with global telecommunications experts in knowledge-sharing exercises and the Maxis Academy, our internal learning centre, hosts a myriad of training programmes throughout the year in an accessible and stimulating learning environment. Its mission is to inspire, educate and encourage and this reflects what we stand for as a company. Knowledge, skills and confidence bring positive change and when people thrive, everybody wins. As a responsible corporate citizen, it is critical that we ensure sustainable growth, both for ourselves and for our nation. To this end, we have the Maxis Internship Programme which allows undergraduates to gain on-the-job exposure in the telecommunication industry. Established in 2006, this programme is open to Malaysian students studying locally and overseas. Annually, Maxis recruits 100 to 120 interns majoring in either Engineering, IT, Human Resources, Accounting and Finance, Psychology, Public Relations and Communications. This programme offers interested Malaysian students a useful glimpse into our fast-paced and ever-evolving industry and ultimately provides a potential talent pool for the Maxis Management Associate programme. In November 2012, we recruited 105 interns. We further offered positions to 22 more who came on board in December. Closer to home, we offer newcomers to Maxis our On-Board with Maxis induction programme. This provides them with the opportunity to interact with senior leaders in an informal setting to allow the uninhibited sharing of ideas and experiences. The programme module includes an introduction to Maxis’ operations as well as a unique opportunity for hands-on experience in serving customers at retail and call centres. Our Maxis Scholarship for Excellence Awards offers scholarships to employees’ children pursuing undergraduate studies. We also have the Maxis Young Achievers’ Awards Programme which recognises employees’ children who have achieved outstanding results in key public examinations. In 2012 we introduced Maxis Career Guides. The Maxis Career Guides are our own employees that were identified through a rigorous selection process and were put through an intensive certification process. The programme was introduced to provide employees career counselling support, that will enable them to be better prepared for current and future challenges and help them make more informed decisions regarding their career advancement. NURTURING FUTURE LEADERS To achieve our goal of being an outstanding global organisation and a leader in the communications sector, we believe in developing leaders internally who will serve our company in the long run. Leadership qualities need to be nurtured for us to move into the future of integrated play and Maxis provides various programmes to realise this vision. The Maxis Management Associate Programme (“M-MAP”) is a leadership-development initiative aimed at recruiting fresh graduates from top-ranking global universities. Initiated in November 2000, the programme underwent a complete revamp in 2010 and now comprises an intense two-year structured initiative which grooms able young Malaysians into becoming high-performing leaders within our organisation. WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY