Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 60 Cutting-edge innovation is the bedrock of our business; we lead the way in bringing the future to our customers. We do this by being first-to-market with services and applications that help our customers explore a new world of digital possibilities; by our unique insight into their lifestyles and preferences which allows us to customise our offerings; and by partnerships and collaborations that best serve our customers’ interests. MOBILE SERVICES Our mobile services make it easy for our customers to connect with the world around them and enable businesses to be more productive and efficient. We tailor a wide range of attractive and flexible plans around their needs and preferences. These cover voice, messaging services, mobile Internet, wireless broadband, business solutions, advanced data services and value-added services, and are delivered on the most advanced network with the widest footprint in Malaysia. Although market conditions continued to be competitive and challenging in 2012, we maintained our leadership position and recorded steady growth through sustainable initiatives to transform our service portfolio while becoming more segment-focused. Devices and the mobile Internet were significant drivers for our business. Now, over 39% of our customers are smartphone users. We made several strategic marketing moves and despite some “price to market” corrections, we continued to record revenue growth of 1.1% YoY, bringing our total mobile revenue to RM8.5 billion. At the end of 2012, we have over 14.1 million mobile subscriptions. POSTPAID For our postpaid customers, we offer a wide range of plans based on customers usage behavior. TalkMore and TextMore Plans We have designed a menu of tariff plans to choose from for customers who like to communicate primarily via voice and SMS. Also available with smartphones, they provide a bundled package of voice minutes and SMS to all local operators, and customers can enjoy up to 60% discount off our normal rates. SurfMore Plans These answer the needs of customers who like accessing the Internet on their phones. They include mobile Internet usage quotas, more than most of our other plans. With total spend of more than RM250 per month, customers enjoy a discount equivalent to their monthly commitment level. Smartphone device bundles are also provided with these plans. MOBILE Voice Messaging Mobile Internet International Roaming Wireless Broadband Home Wireless Internet VAS and ADS Wholesale BUSINESS SOLUTIONS Voice Data Enterprised Fixed INTEGRATED SERVICES Home Mobile Content and Applications Business Solutions HOME Home Fibre Internet ADSL Voice Content and Applications INTERNATIONAL GATEWAY Incoming IDD Outgoing IDD Hubbing Transit MOBILE AND DATA SERVICES