Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 61 WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY Mobile Internet Packages Both Postpaid and Hotlink customers enjoy flexibility and choice with our Mobile Internet packages. According to their preferred usage, customers can choose from daily and monthly passes with predefined usage limits. Facebook fans can even opt for Facebook Internet Plans that enable them to surf the social networking site and connect with friends. Device-Related Plans To give our customers the opportunity to experience the best of our services and do more with their devices, we bundle smartphones at attractive prices with a number of customised plans such as iValue Plans for iPhones and BIackBerry Internet Service (“BlS”) plans for BlackBerry. These require customers to sign a contract for a specified period. Wireless Broadband We enhanced our wireless broadband experience further in 2012 with the introduction of HSPA+ dual carrier which allows for speeds of up to 42 Mbps and on 1 January 2013 we introduced 4G LTE capabilities which offer speeds of up to 75 Mbps. Customers also get access to Loker, our cloud-based digital storage service, and Maxis WiFi Hotspots. In Q4 we expanded our modem range to include a wide selection of high- performance WiFi and USB modems to suit the different lifestyle needs of our customers, available free of charge for packages of RM68 and above. The combination of superior speed, wide network coverage, range of modems and competitively priced packages with data quota of up to 48 GB offers the best value in the market. Home Wireless Internet Our Home Wireless Internet service is currently accessible to over five million households across Malaysia with plug- and-play convenience. Our packages are competitively priced with up to 48 GB of data quota and bundled with up to 300 free allocated minutes to fixed and mobile numbers nationwide. Customers also get to enjoy a free WiFi modem with strong indoor reception and free cordless DECT phone. PREPAID We have made it very easy for our prepaid Hotlink customers to experience a convenient mobile lifestyle with a suite of basic voice, value-added services and advanced data services similar to those available to our postpaid customers. Some of the key prepaid initiatives in 2012 were: New Hotlink Plan This offers the lowest rates on voice, messaging, mobile Internet, IDD and international roaming services all in one single plan. The geographical and segment-focused plan is proving very popular with regional customers in the East Coast, Sabah and Sarawak, as well as migrants and tourists. Our Hotlink customers can also enjoy many time- limited promotions offered throughout the year such as Super Savers Midnight and Long Call to extend their voice calls. To enjoy even lower rates, all they need to do is to maintain their credit limit above a predefined level. Hotlink Prepaid Data Passes Offering convenience and empowering users, customers can choose from a wide range of daily, weekly or monthly mobile Internet passes to access the mobile Internet at high speeds on their mobile devices. They can also opt for dedicated Facebook passes. For BlackBerry users, we have a range of prepaid BlackBerry Internet Service (“BIS”) plans. Hotlink Broadband In August 2012, we launched a prepaid wireless broadband service. With zero deposit and no commitment, customers enjoy full flexibility in connecting to the Internet with a range of broadband passes and surfing speeds up to 42 Mbps. POSTPAID AND PREPAID Hot IDD 132 Through this service, we offer both prepaid and postpaid customers the lowest overseas rates to 233 countries. Customers can choose to call at any time of the day, by keying in the prefix 132 in addition to the telephone numbers. International Roaming One of our goals is to give our customers peace of mind, knowing that wherever they are, whether at home or abroad, they can trust us to give them the most affordable rates. We have international roaming arrangements with over 500 mobile operators in more than 200 countries. In 2012, we introduced our Roam and Relax campaign which offers affordable data roaming passes in over 60 countries. In 10 of these countries in the Asia Pacific, where we have a partnership with Bridge Alliance, customers who access data while roaming will automatically be subscribed to our Bridge DataRoam Unlimited Plus plan for cheaper data rates. These initiatives were complemented with the enhanced Maxis Roam app, which enabled customers to enjoy the best voice roaming rates while calling back to Malaysia and a ‘Roaming Concierge’ service. Value-Added Services Our mobile services also offer one of the richest set of value-added services (“VAS”) in Malaysia. Our customers have added flexibility and convenience with services such as call forwarding, call waiting, 3-way calling, multi-SIM 1 Line, and Multi-Line 1 SIM. In 2012, we added more EasyMenus to allow our customers to easily subscribe to our most popular services on any mobile devices via *100#, *200# and *222#.