Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 35 WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY 11 May 2012 Maxis became the Official Telecommunication Sponsor for the Badminton Association Of Malaysia Maxis continued its commitment to promoting sports development by partnering with the Badminton Association of Malaysia (“BAM”) as its official telco sponsor. 22 May 2012 Maxis made High-speed Fibre Internet more affordable Maxis announced the lowest rates ever in the market for its Fibre Internet from Home service. This limited time promotion translated into more value for money with attractive bundles including free calls, unlimited download quota, value-added services, free devices and Internet security. 24 May 2012 Maxis launched first personal Cloud-Based service in Malaysia Maxis announced the launch of Loker, a personal cloud service which is available on multiple devices. Loker takes customer experience to a new level by simplifying their digital lifestyles. 31 May 2012 Maxis introduced Samsung’s latest flagship Android smartphone Maxis strengthened its device ecosystem by introducing Samsung’s brand new flagship Android smartphone, the Samsung Galaxy SIII for its customers. Chairman of Maxis Berhad, YM Raja Tan Sri Dato’ Seri Arshad speaking at the Maxis-Badminton Association of Malaysia (“BAM”) partnership signing ceremony. 6 June 2012 Maxis launched the Make A Difference (“MAD”) Campaign Maxis launched the MAD Campaign for its employees to promote a culture of making a difference in four key thrust areas - People, Customers, Teamwork and Excellence. 8 June 2012 Maxis rewarded its One Club members with breakthrough offer Maxis offered Maxis One Club (“MOC”) members the Samsung Galaxy SIII and the Apple iPhone 4S for the extraordinary price of just RM599, in conjunction with the Club’s 10th year celebrations. 22 June 2012 Maxis introduced the third generation iPad Maxis offered the new iPad with WiFi and cellular models with a range of attractive data plans that allowed customers to connect to its fastest and widest data network. 13 July 2012 Maxis and REDtone entered into an Infrastructure Sharing Agreement to provide 4G Services in Malaysia Maxis and REDtone entered into an infrastructure and spectrum sharing agreement that will enable both players to fast-track their roll-out of ultra high-speed 4G networks throughout the country. 27 July 2012 Maxis introduced an integrated suite of Islamic content and services, available all year round Maxis offered its Muslim customers a new discovery point to access an integrated suite of Islamic content and services in conjunction with its Salam Ikhlas 2012 campaign. 30 July 2012 Maxis launched an integrated Digital Solution for advertisers Maxis launched its Best Integrated Go- To-Market (“B.I.G”) Media which enables advertisers to reach out to Maxis’ large customer base through a one-stop shop for both online and mobile advertising. Maxis B.I.G. Media integrates multiple digital platforms that allow advertisers to target consumers more cost effectively with content tailored to their specific interests. 8 August 2012 Maxis launched Hotlink Broadband, the fastest and most affordable Prepaid Broadband Service Maxis was the first operator to launch the fastest Prepaid Wireless Broadband service in Malaysia under the brand name of Hotlink Broadband. With no deposits or commitment required, customers can enjoy full flexibility in connecting to the Internet with a range of broadband passes and fastest surfing speed. 9 August 2012 Maxis rewarded customers during the festive Hari Raya Aidilfitri season with super savings Maxis rewarded its customers with its Super Savers Series for the festive Hari Raya Aidilfitri season. Hotlink enabled users to make longer calls and send more SMSes through the Super Savers Top Up, Super Savers Midnight and Super Savers Sunday promotional offers. 15 August 2012 Maxis employees celebrated Olympic achievements with its sports ambassadors Maxis paid special tribute to two of its Sports Ambassadors, national badminton player Dato’ Lee Chong Wei and national diver Pandelela Rinong, for their achievements at the 2012 London Olympics. Maxis employees joined in the celebration with photo opportunities and autograph sessions with the sports stars.