Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 34 EVENT HIGHLIGHTS 31 January 2012 Appreciation Night for distributors and dealers Over 400 distributors and dealers from all over the country attended the dinner held in conjunction with Chinese New Year. The dinner celebrated long-standing partnerships with distributors and dealers. 18 February 2012 Maxis reinforced its commitment to the Kampung Tohor community by providing WiFi connectivity Maxis deployed WiFi connectivity in Kampung Tohor, Jelebu, one of the 56 sites in the states of Kelantan, Pahang, Terengganu and Negeri Sembilan entrusted to Maxis for the roll-out of WiFi access by SKMM. 7 March 2012 A new Hotlink Plan Maxis launched a new innovative all-in-one prepaid plan that gives its Hotlink customers access to the lowest rates in five integrated value propositions – Voice Calls, SMS, Surfing, IDD (International Direct Dialling) and Roaming – for just RM5. 28 March 2012 Maxis at the London 2012 Olympics Maxis was the Official Mobile Phone Services Provider for the Malaysian contingent participating in the London 2012 Olympic Games, reflecting its continued commitment to national sports and talent development. 3 April 2012 Maxis focused on digitising the SME Market Maxis launched Built for SME - Retail, the first all-in-one integrated solution in Malaysia for retail for small and medium enterprises (“SMEs”). The bundled product comprises an extensive suite of services beyond fixed and mobile solutions. 4 April 2012 Maxis clinched top awards at PC.com awards night 2012 Maxis was named the winner yet again of the Best Postpaid Telco and Best CSR awards at the PC.com Awards Night 2012. The Best Postpaid Telco award was presented to Maxis for the seventh year in a row. 12 April 2012 Maxis launched Malaysia’s first ebook service Maxis ebooks, Malaysia’s first integrated digital book service, can be used across various devices offering access to a selection of over 300,000 international and local ebooks from over 40 categories. 16 April 2012 New Hotlink Prepaid Plan for Sarawak Hotlink launched the new Sarawak Plan, an innovative all-in-one prepaid plan that gives customers in Sarawak free voice calls as well as access to the lowest rates in five categories - Voice Calls, SMS, Surfing, IDD (International Direct Dialling) and Roaming. 17 April 2012 New Hotlink Prepaid Plan for Sabah Hotlink launched the Sabah edition of the new Hotlink Plan. 17 April 2012 Maxis was the first Malaysian company to organise an all- expenses paid golf competition for its customers at Stone Forest International Golf Course in Yunnan, China Maxis customers participated in their favourite game of golf and won over RM1 million worth of prizes with the Maxis Team Golf Tour (“MTGT”) 2012. 3 May 2012 Maxis teamed up with the National Heart Institute of Malaysia (“IJN”) for healthcare content Maxis and IJN forged the first ever partnership to deliver healthcare content services via mobile technology. Through this partnership, Maxis will provide heart health content to all its customers, which they can access via any mobile phone with SMS features, smart devices or the web. 8 May 2012 Maxis launched Business Mobility Solutions Maxis launched its Business Mobility Solutions developed in partnership with nine Independent Software Vendors (“ISVs”). These comprise customised products for enterprises to manage their costs and resources more effectively, increase productivity and improve their business processes through a wide range of mobile applications. 10 May 2012 Maxis awarded RM3.16 million in scholarships Maxis continued to demonstrate its commitment to education and leadership development by presenting the Maxis Scholarship for Excellence Awards worth a total of RM3.16 million to 22 outstanding young Malaysian students. Maxis and The National Heart Institute of Malaysia (“IJN”) partnered to bring healthcare content services via mobile technology to Maxis customers. (L to R) YBhg. Prof. Dato’ Dr. Mohd Azhari Yakub, Deputy CEO of IJN; YM Raja Tan Sri Dato’ Seri Arshad, Chairman of Maxis and Suren J. Amarasekera, Maxis Joint Chief Operating Officer.