Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 1 WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY OUR COMPANY Maxis is the only integrated communications service provider in Malaysia and the extensive range and reach of our services create a rich customer experience for both consumers and businesses. We leverage on technology to innovate and offer mobile and fixed voice services, messaging, mobile Internet and wired and wireless broadband. We focus on giving our customers the best experience anytime, anywhere and across any device. PUSHING THE BOUNDARIES We constantly explore new frontiers of telecommunications technology to bring the exciting benefits of this fast-paced and constantly evolving industry to our customers. The collective talent and skills of our people deliver clever and exciting innovations to enrich the lives of our customers. Our high-speed network footprint is the largest in the country. Maxis has 95% 2G coverage and 82% 3G/HSPA coverage which means our customers can experience our services at home, at work or at play. We have always been at the forefront of technology since our foundation in 1995 with notable firsts in our history. Maxis launched the first high-speed networks in Malaysia including 3G, 3.5G, 3.5G+ and we were the first to launch 4G LTE (Long-Term Evolution). We have taken the lead in active network sharing in the country. In October 2011, Maxis and U Mobile Sdn. Bhd. entered a landmark agreement to share Maxis’ 3G radio access networks (“RAN”), making the partnership the first active 3G RAN sharing arrangement to be deployed in Malaysia. The Maxis and REDtone International Bhd. infrastructure and spectrum sharing agreement signed in July 2012 will fast-track the roll-out of ultra high-speed 4G LTE networks throughout the country for both players. Through the combined spectrum, our customers will have the opportunity to access the highest broadband speeds in the country - up to 150 Mbps, with the latest 4G LTE technology. Maxis pushes boundaries to bring innovative products and services to our customers. We were the first to bring the BlackBerry, Apple iPhone, Galaxy Tab, Windows 7 and Android smartphones to Malaysia. We also brought applications and solutions with relevant local content to enrich the lives of our customers such as Loker, ebooks, Islamic content and the EPI ECG Phone. We have created regional milestones with the Maxis 1Store, ONEMusic, Maxis Games and Maxis Movies. We took a step further in providing integrated experiences to our customers with our Home Service. Maxis Home is a full suite of integrated services encompassing high-speed Internet via fibre, mobile and fixed wireless access, voice and value-added services. The signing of a strategic partnership with Astro on 30 August 2012, which combines the best of Maxis’ broadband access with Astro’s rich content, further strengthened the foundation for enhanced and richer Maxis Home service offerings to customers. Not surprisingly, Maxis’ non-voice revenue contribution at 45.6% of mobile revenue is among the highest in the Asian region. Our active mobile Internet and wireless broadband users was close to 8 million in 2012. We also serve more than 50,000 businesses, providing a strong portfolio of integrated mobile, fixed and enterprise solutions. RECOGNITION FOR OUR EFFORTS Maxis’ growth and strong track record of enabling innovation, excellent customer experience and value to stakeholders have won the Company numerous key awards including FinanceAsia Asia’s Best Companies (2012) Malaysia awards for Overall Best Managed Company. Maxis was also top three brand in Malaysia’s Most Valuable Brands 2012 awards and best brand in telecommunications in “thebrandlaureate” awards. We enjoyed our best ever showing at the 13th Customer Relationship Management and Contact Centre Association (“CCAM”) Annual Awards, sweeping 20 awards including Best in-house Contact Centre, Best CRM and Best CSR awards for the third straight year. The record sweep is also the single best achievement by any organisation in the history of the CCAM awards. Our Corporate Responsibility (“CR”) initiatives were further recognised when we won the Social Empowerment Award for our flagship CR programme, Cyberkids, at the prestigious Asia Responsible Entrepreneurship Awards (“AREA”) for South East Asia 2012. We believe that reciprocity with the community is an integral part of our success at Maxis. Our CR efforts focus on three pillars to develop and enrich our community, customers and partners; create a great place to work and advocate environmentally friendly practices. We work actively on community investment programmes such as the Maxis Cyberkids Programme and the Maxis Mobile Content Challenge to increase people’s access to the digital platform. In addition, Maxis contributes to the nation’s capacity-building efforts through scholarships to outstanding and deserving Malaysians to pursue their education in leading local and overseas universities. Maxis was listed on the Main Market of Bursa Malaysia Securities Berhad (“ Bursa Malaysia”) in November 2009.