Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 2 BRAND MISSION AND VISION MISSION: To remain the nation’s premier integrated communications service provider. VISION: To bring the future to our customers’ lives and businesses in a manner that is simple, personalised and enriching, by efficiently and creatively harnessing leading-edge technology and delivering a brand of service experience that is reliable and enchanting. OUR BRANDS AND BUSINESS OUR BRANDS Maxis : Our main corporate brand encompassing postpaid, home and business services. Hotlink : Our brand serving the prepaid consumer segment. OUR BUSINESS We deploy the best technologies to offer communications and lifestyle services to consumers and businesses, connecting people and enriching their lifestyles wherever they are – at home, at work or at play. Our services are accessible and convenient. We enable growth and support our business customers to improve their efficiency and productivity. Our business also supports the nation’s development agenda.