OUR BUSINESS STRENGTHS DESCRIPTION / SIGNIFICANCE SUPPORT TO VALUE CREATION / SUSTAINING STRATEGIES Robust financial position MYEG’s strong fiscal position enables the Group to tap internally generated funds to finance CAPEX for new investments, to launch products and to undertake research and development. A strong balance sheet and stable cashflows also put the Group in a favourable position when seeking borrowings. z Leveraging blockchain z Leveraging ESG (multi-capital lens) Growing portfolio of services MYEG offers a comprehensive and growing service portfolio. The wide choice is well aligned to customers’ requirements and preferences. This enables MYEG to meet the demands of a wider market and also promotes greater brand reach and visibility. z Market diversification z Responding to market demand through new services z Leveraging blockchain Regional footprint International business presence supports expansion into new markets overseas, enables multiple income streams, promotes product development and provides a measure of insulation against reliance on a single geographic location. A multi-market approach enables cross sharing of ideas, innovations, strategies, talents as well as product replication. z Market diversification z Responding to market demand through new services Strong technological and innovation capabilities The Group is not just the market leader in terms of market share and its dominant brand position, but also for its leadership / dominant position in bringing new offerings to market, for product innovation and in developing unique offerings between commercial and e-Government services that offer strong value propositions for consumers. z Market diversification z Responding to market demand through new services z Leveraging blockchain z Leveraging ESG (multi-capital lens) Market leader The Group has a strong and growing brand profile that is recognised by customers for having high credibility and assurance. Consumers have full confidence in using MYEG’s services. Our position as market leader gives us the unique platform as an opinion leader to help shape the e-services and e-Government industry as well as the digital economy. Strong brand equity generates higher traffic which will result in substantial revenue increase and market position. z Market diversification z Responding to market demand through new services Quick business response MYEG is able to move swiftly in tandem with risks and opportunities, arising from the external environment and market forces. z Market diversification z Responding to market demand through new services GROUP BUSINESS STRENGTHS (cont’d) 57
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