GROUP BUSINESS STRENGTHS MYEG’s ability to sustain its value creation strategies is based on its inherent business strengths and competitive advantages. These business strengths serve as competitive advantages upon which MYEG can leverage on to effectively implement its strategies to mitigate risks, capitalise on opportunities and pursue its set objectives. The following are the Group’s business strengths in FY2022, which includes existing strengths as well as new and developing competitive advantages. A Broad Mix of Revenue Channels Across Diverse Commercial and e-Government Services The bulk of Group revenue stems from commercial services with the balance from e-Government services. Robust Financial Position MYEG continues to maintain a strong cash position and balance sheet with recurring income streams. Growing Portfolio of Services MYEG offers a comprehensive and growing service portfolio that is interlinked to deliver greater convenience to consumers. Regional Footprint MYEG has access to potentially 150 million consumers across Malaysia and the Philippines. Strong Technological & Innovation Capabilities MYEG continues to be a pioneer in offering new technological solutions for all markets it operates in. Market Leader MYEG is the largest e-Government service provider in Malaysia and in the overseas markets it operates in. Quick Business Response MYEG is able to move swiftly in tandem with risks and opportunities, arising from the external environment and market forces. STRENGTHS DESCRIPTION / SIGNIFICANCE SUPPORT TO VALUE CREATION / SUSTAINING STRATEGIES Broad mix of revenue channels across diverse commercial and e-Government services. The bulk of group revenue stems from commercial services with the balance from e-Government services. Commercial services are not dependent on the latter. Hence, MYEG’s commercial services operate independently and can go to market on their own compelling value propositions. The ability to offer solutions i.e. different services packaged together is a further plus point for MYEG. z Market diversification z Responding to market demand through new services 56
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