OUR BUSINESS OUR BUSINESS MODEL AT WORK (cont’d) Consumers access the BELI portal or go to physical stores to purchase groceries and other necessities Purchased items can be delivered to consumers’ homes or if preferred, consumers can self-collect / transport them home. Consumers have access to an alternative system for fresh, high-quality produce and other retail items at affordable prices. Self-collect/ transport Delivery Service Beli Portal Physical Stores Convenience and affordability MYEG's business model reduces, if not eliminates, the need for travelling as well as waiting times. This increases efficiency and productivity and improves delivery of e-Government and commercial services to citizens and customers. Bridging the digital divide The use of digital mediums transcends physical and other boundaries, allowing much needed services to be delivered nationwide, thus reducing disparity between urban, semi-urban and rural populations. It promotes equality and equity with all demographics having equal access to services. Creation of jobs and entrepreneurship opportunities MYEG's business model promotes local entrepreneurship and job opportunities, with the provision of agency opportunities. This is especially evident in semi-urban and rural locations. Supporting Government’s aspirations for a digitally connected society One of the key aspirations on Malaysia's national agenda is a seamlessly digitally connected society. MYEG's successful delivery of e-Government and commercial services enables the progressive realisation of the digital aspirations and paves the way for the continued proliferation of technology in other areas i.e. blockchain and more. VALUES CREATED FROM THE BUSINESS MODEL 41
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