ANNUAL REPORT 2021 57 OUR BUSINESS OUTLOOK AND STRATEGIC PRIORITIES (CONT’D) STRATEGIC PRIORITY SPECIFIC STRATEGIES AND ACTION PLANS IMPACT TO BUSINESS MODEL AND VALUE CREATION Renewal and expansion of concession services Leverage on the existing strategic par tnership wi th the Malaysian government to grow the number of services available on our online platforms. Sol idi fy MYEG as the l eading e-government services provider in all of its operating markets. Enhance our brand equity with our existing consumer base while attracting new consumer base. Expansion of new businesses into new or existing geographical markets Propose col laborations with new government partners in Malaysia and abroad for the development and distribution of online services. Approach shall be similar to implementation in current markets i.e. Malaysia and the Philippines. Identify new consumer requirements or opportunities that exist in current operating markets and new markets to fuel expansion. Establish MYEG as a regional powerhouse in digital service provision beyond Malaysia. Create new avenues of resources to tap into such as knowledge acquisition, information sharing, and technology development to roll-out new region specific e-services as well as form unique stakeholder collaborations to capture new consumer base.
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