MY E.G. SERVICES BERHAD Registration No. 200001003034 (505639-K) 48 STRENGTHS DESCRIPTION / SIGNIFICANCE STRATEGIES TO LEVERAGE ON STRENGTHS Growing portfolio of services Strong technological and innovation capabilities The Group is not just the market leader in terms of market share and its dominant brand position, but also for its leadership / dominant position in bringing new offerings to market, for product innovation and in developing unique offerings between commercial and e-government services that offer strong value propositions for consumers. Introducing new healthcare-related services and products in both Malaysia and abroad to aid our government partners in their fight against the spread of the COVID-19 virus. Some of these services and products launched were: z MySafeTravel z MYEGuard z One-Stop COVID-19 Portal z COVID-19 testing innovations (rapid test, breath test) Pioneering blockchain initiatives in line with our belief that all types of assets will eventually be digitalised on a decentralised or multi-centered platform. New services introduced or in the works, including through strategic collaboration with Chinese partners, include: z Zetrix blockchain z MYEG Lock-Earn Wallet z NFT Pangolin Quick business response MYEG was quick to adapt to the COVID-19 pandemic with the launch of new pandemic-related products and services. Continue focussing on market speed to develop first mover advantage. Emphasise on remaining ahead of the competitive curve by constantly introducing new products. Remain the pioneer and originator. Penetrat ion into the heal thcare and financial sectors for business diversification allows adoption of a cross-selling strategy to reach a larger consumer base across multiple geographical markets. GROUP BUSINESS STRENGTHS (CONT’D)
RkJQdWJsaXNoZXIy NDgzMzc=