Directors' Profile

Dr. Wong Chin Yoong

Independent Non-Executive Chairman
Dr. Wong Chin Yoong was appointed as our Independent Non-Executive Chairman on 14 March 2025. He holds a Bachelor of Economics (2001) and a Master of Economics (2005) from the University of Malaya, as well as a Doctor of Philosophy (PhD) in Economics from Universiti Putra Malaysia obtained in 2013. He began his career at Nantah Education and Research Foundation as an Executive Secretary cum Researcher, where he undertook administrative functions and economic research.

In 2003, he joined New Era University College as a Lecturer in the Business Studies Department. He later joined Universiti Tunku Abdul Rahman in 2005 as a Lecturer in the Department of Economics and progressed through various academic roles before being promoted to Professor in 2022. With more than 22 years of experience in the academic and education sector, Dr. Wong specialises in economics, research, teaching, and external advisory engagements with public agencies and private organisations.

Yeo Tien Ee

Managing Director
Yeo Tien Ee is our Managing Director. He was appointed to our Board on 1 November 2024 and was redesignated as Managing Director on 13 March 2025. He holds a Bachelor of Mechanical Engineering (Hons) from the University of Manchester Institute of Science and Technology (UMIST), United Kingdom, obtained in 1995.

He began his career in 1995 as an Equipment Development Engineer at Siemens Components (Advanced Technology) Sdn Bhd, where he was responsible for machine efficiency optimisation. He later joined Nestle Foods (Malaysia) Sdn Bhd in 1998 as a Management Trainee, overseeing the operations and maintenance of the wastewater treatment plant.In 1997, he joined his family business, Guan Huat Seng (Heng Kee) Sdn Bhd, as a Marketing Executive before being appointed Director in the same year, contributing to marketing and operational management. In 2002, he co-founded GHS Heng Kee Enterprise, a partnership involved in flavouring manufacturing. He later co-founded GHS Food Industries Sdn Bhd in 2016 and has been serving as Director since 2015, overseeing the company's overall strategic direction and performance. With over 28 years of industry experience, Yeo brings strong expertise in business development, marketing, and operational management, and is responsible for driving the Group's long-term strategy and growth.

Yeo Tian Seng

Executive Director
Yeo Tian Seng is our Executive Director. He was appointed to our Board on 1 November 2024 and redesignated as Executive Director on 13 March 2025. He holds a Bachelor of Business Systems from Monash University, Australia, obtained in 2002.

He began his career in 2002 as a Database Management Executive at Citibank Berhad, where he developed programming codes to support data analysis. In 2003, he joined OSK Holdings Berhad as a Data Analyst, providing systems-based support to the asset management team. In 2005, he joined GHS Heng Kee Enterprise as a Partner, managing the enterprise's operations until its termination in 2018. He subsequently joined his family business, Guan Huat Seng (Heng Kee) Sdn Bhd, as a Director in 2014, focusing on sales operations and business development.

In 2015, he co-founded GHS Food Industries Sdn Bhd and has been involved in overseeing product development, quality control and assurance, and marketing strategy execution for the company's food manufacturing operations. His hands-on involvement and engagement with customers have strengthened his industry knowledge and operational expertise. With over 20 years of experience in distributive trade and food manufacturing, he contributes to the Group's growth through strategic planning, business development and operational leadership.

Lee Chee Kian

Executive Director
Lee Chee Kian is our Executive Director. He was appointed to our Board on 4 February 2025 and is responsible for overseeing Guan Huat Seng (Heng Kee) Sdn Bhd's overall operations, including sales strategy and execution.

He holds a Diploma in Business Administration from The Association of Business Executives (1995) and a certificate from The Association of International Accountants (AIA) Professional Examinations (1998).

He began his career in 1997 as an Accounts Executive at Tan Chong Motor Assemblies Sdn Bhd before transitioning to the food industry, where he held various sales and management roles at Unilever Foods (Malaysia) Sdn Bhd, Jasmine Food Corporation Sdn Bhd, and Edible Specialities Sdn Bhd. He joined Guan Huat Seng (Heng Kee) Sdn Bhd in 2010 as Sales Manager and was promoted to General Manager in 2019, playing an instrumental role in driving sales growth, strengthening market presence, and overseeing daily operations.With over 25 years of experience in sales, business development, and customer relationship management within the food industry, Lee provides strong leadership and operational expertise that support the Group's expansion and service excellence.

Chin Siew Lee

Independent Non-Executive Director
Chin Siew Lee is our Independent Non-Executive Director. She was appointed to our Board on 14 March 2025. She serves as Chairman of the Audit and Risk Management Committee and is also a member of the Remuneration Committee and Nominating Committee.

She holds a Diploma in Business Administration from The Association of Business Executives (1994) and completed the ACCA examinations in 1998. She has been a Chartered Accountant with MIA since 2017. Chin began her career in audit and tax before moving into senior finance roles in listed and multinational companies across manufacturing, hospitality, property development, and pharmaceuticals. She later founded AASC Global, providing accounting and financial management services. With over 25 years of experience in accounting, taxation, and finance, Chin contributes strong expertise in financial management, governance, and compliance.

Lim Peck Gee

Independent Non-Executive Director
Lim Peck Gee is our Independent Non-Executive Director. She was appointed to our Board on 14 March 2025. She serves as Chairman of the Remuneration Committee and is also a member of the Audit and Risk Management Committee and Nominating Committee.

She holds a Bachelor of Laws (Hons) from the University of London (1997) and the Certificate of Legal Practice (1999). She was called to the Malaysian Bar in 2002.She has over 20 years of experience in legal practice, specialising in conveyancing, civil litigation, and commercial matters. Throughout her career, Lim has served in multiple reputable law firms as Legal Assistant and Partner, handling a wide range of property and commercial transactions. Lim brings extensive experience in legal advisory, documentation, and dispute management across diverse sectors.

Yeo Jie Yin

Independent Non-Executive Director
Yeo Jie Yin is our Independent Non-Executive Director. She was appointed to our Board on 14 March 2025. She serves as Chairman of the Nominating Committee and is also a member of the Audit and Risk Management Committee and Remuneration Committee.

She graduated with a Bachelor of Laws from the University of Reading, UK in 2014 and obtained the Certificate of Legal Practice from the Legal Profession Qualifying Board Malaysia in 2015. She was called to the Malaysian Bar in December 2016.

She has experience across corporate law, capital markets, mergers and acquisitions, commercial transactions, and emerging areas such as blockchain and fintech. Yeo has served in several law firms and is currently Managing Partner of Messrs Yeo Ashley & Partners, as well as Partner of Yeo Ashley Advisory PLT. With her breadth of corporate and capital markets experience, Yeo contributes legal, strategic, and governance insights to the Board.