My EG Services Berhad Annual Report 2019

ANNUAL REPORT 2019 35 STRENGTHS DESCRIPTION/SIGNIFICANCE STRATEGIES TO LEVERAGE OUR BUSINESS STRENGTHS Market leader MYEG is the largest e-government service provider in Malaysia and continues to build on its leadership position. The Group has a strong and growing brand profile that is recognised by customers for having high credibility and assurance. Consumers are confident of using MYEG’s services. Our size gives us the advantage of economies of scale. We can leverage on a single platform rather than having to develop multiple platforms for consumers. This prevents duplication of investments. As a market leader, we have the unique position as an opinion leader to shape and contribute to the development of the e-services industry, e-government services and the digital economy. To continue building our market leadership position via branding activities, to engage consumers in all markets and to constantly develop new and innovative offerings that better meet consumer demands and lifestyle aspirations. The goal is to build brand equity among key stakeholders and to generate higher traffic. Cumulatively, a strong brand and increased traffic will lead to revenue growth and a stronger market leadership position. Continued active engagement with governments, regulatory bodies and other key stakeholders to shape policies and strategies that facilitate more robust development of nations’ digital economies. Growing portfolio of services Leveraging on our strong, internal technological capabilities, we continue to innovate and create new product offerings that are customised to local requirements. Going further, tapping our innate understanding of consumer behaviours, we offer both unmatched and useful bundle of value-added services within a single platform. In FP2019, we introduced various new services. New e-government services were: r ;BLBU TBMBSZ EFEVDUJPOT r 3FOFXBM PG %#,- MJDFOTFT i.e. Premise License, Composite License, Premise Signboard License. New commercial services were: r 1BZSPMM TPMVUJPOT r .J D SP BOE QF S TPOB M financing r &YQBOTJPO PG JOTVSBODF products r 7FIJDMF BVDUJPO r .Z"TTJTU m SPBETJEF a s s i s t a n c e s e r v i c e s breakdown service r .:&( KPCT r .:%"5" 44. 4FSWJDFT OUR VALUE CREATION PROCESS AND BUSINESS MODEL (CONT’D) OUR BUSINESS