My EG Services Berhad Annual Report 2019

MY E.G. SERVICES BERHAD [Registration No. 200001003034 (505639-K)] 34 OUR STRATEGY Our Business Strengths, Business Strategies and Value Creation Model The Group’s value creation model is centred on leveraging its inherent strengths and competitive advantages towards delivering an effective response to present market trends and forces. External factors include both positive developments such as emerging opportunities within our industry and chosen geographic markets as well as business risks and potential threats. A sound knowledge of our strengths allows the Group to formulate effective strategies that enable us to best leverage on our inherent advantages as a value-creating organisation and to reduce / mitigate our risk exposure. Our business strengths are a core component of our value creation model and hence, we continue to bolster them as identified below: Our Business Strengths A Broad Mix of Revenue Channels Across Diverse Commercial and E-government Services Growing Regional Footprint Growing Portfolio of Services Market Leader Strong Technological and Innovation Capabilities STRENGTHS DESCRIPTION/SIGNIFICANCE STRATEGIES TO LEVERAGE OUR BUSINESS STRENGTHS Broad mix of revenue channels across diverse commercial and e-government services. MYEG derives revenue from multiple revenue streams, ranging from e-government concession services to commercial services, both from within as well as international operations. Consequently, the Group is not overly dependent on a single market or product/ service. This enables greater market penetration, reduces exposure to market volatility and the cyclical nature of our business while enabling stronger possibility to leverage on emerging growth opportunities across multiple segments. We can offer a one-stop consumer oriented model, where from a single platform, consumers can access multiple services, thereby having greater convenience, ease and comfort and productivity. Continued product development to create new service offerings to customers in established markets. Introduction of existing products into new markets. OUR VALUE CREATION PROCESS AND BUSINESS MODEL (CONT’D)