My EG Services Berhad Annual Report 2019

MY E.G. SERVICES BERHAD [Registration No. 200001003034 (505639-K)] 36 STRENGTHS DESCRIPTION/SIGNIFICANCE STRATEGIES TO LEVERAGE OUR BUSINESS STRENGTHS Growing regional footprint Our presence in various emerging markets with a high and fast-growing population progressively has reduced our dependence on our home market in Malaysia. Thus, MYEG continues to diversify revenues as we expand our geographical base. Regional expansion drives more efficient capital and resource allocation and optimises potential returns on equity and investments (technology as well as other capitals invested). Regional growth also benefits overseas populations as they can enjoy the benefits that digital services offer. Governments and industries benefit from transfer of technology and knowledge sharing with local partners, which accelerates the digitalisation journey in these countries. This reduces any risk or downside associated with dependence on a single geographic location. Leveraging on existing technologies allows for further penetration into existing markets with similar product concept while offering possibilities of venturing into new geographical locations i.e. e-government services to new and existing overseas markets Specific initiatives include FTUBCMJTIJOH UIF GPMMPXJOH +7T r $BSUFO[ JO *OEPOFTJB r *1": .:&( r 4JNJMBS QBSUOFSTIJQT JOLFE JO #BOHMBEFTI Strong technological and innovation capabilities MYEG continues to be a pioneer in offering new technological solutions for all markets that we operate in. MYEG continues to roll out various services, such as payroll services based on blockchain technology, Artificial Intelligence-based health risk profiling system. * Kindly refer to our Management Discussion and Analysis section for detailed information on these developments. OUR VALUE CREATION PROCESS AND BUSINESS MODEL (CONT’D)