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17
Maxis Berhad
Annual Report 2014
All of these changes have driven our
operational indicators upwards. However,
these improvements will take some time
to translate into financials results, as some
of the decisions we made are right for
the customers but reduced short-term
financials. But as I have mentioned, we
feel these are absolutely the right things
to do, and expect to see financial returns
on them in 2015 as more customers get to
experience the difference by being
with Maxis.
MAXIS IN 2015: ADMIRED FOR
EXCELLENCE
So where do we go from here? I
mentioned last year that 2014 would be a
year of transformation, and we aimfor 2015
to be a year of performance, towards our
aspiration over time to be admired
for excellence.
Hence, in 2015, we will intensify our
efforts to provide an even better data
experience for prepaid, postpaid and
integrated services for customers by
introducing new innovative bundles and
plans as well as rewarding loyal customers.
We remain focused on providing an
Unmatched Customer Experience and
creating more ‘LIKE’ moments for our
customers and a winning brand. We will
also continue to push on with our multi-
channel transformation to be the leader in
customer touchpoints and service. On the
Enterprise front, our efforts to enable new
ways of working and digital transformation
for businesses will be strengthened, with
smarter solutions that further enhance
the value of our best-in-class mobile
services. These will be complemented
by our continuous investment in our
network to provide customers with the
best network experience in terms of
quality and coverage. In order to achieve
these goals, we have to continue with
our people agenda with best-practice
people management, development and
engagement based on the MaxisWay.
2015 & BEYOND
It is really important and meaningful to be
critical enablers in the digital transition of
people’s daily lives and the way Malaysian
businesses work. We are dedicated to
become Malaysia’s leading digital enabler
and we are energetically transforming
Maxis in that direction. As we are proud
of the changes done in 2014, we are now
even more looking forward to What’s Next
in 2015, which will be an important year for
Maxis.
We absolutely need to and definitely intend
to continue building upon the foundation
that our transformation exercise has laid
for the organisation. Maxis shall in 2015
move several steps closer to “Excellence”
and I look forward to us being a winning
brand, with truly Unmatched Customer
Experience, the best network and IT
systems, and the most engaged and
competent organisation in Malaysia.
I want to thank the Board of Directors
for their support, guidance and
contributions. My appreciation also goes
to the Management and staff for all their
dedication and hard work at making our
transformation year a success.
On behalf of Maxis, a big thank you
to our customers, business partners
and dealers for their unwavering
supportand confidence.
MORTEN LUNDAL
CEO’S
Statement
Service revenue
PAT
EBITDA
EBITDA margin
RM
8.2
billion
RM
4.2
billion
RM
1.7
billion
50.4
%
Financial highlights
