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15
Maxis Berhad
Annual Report 2014
CEO’s
Statement
It is fascinating to take a few steps back and think about the changes that are driven
by the Internet, especially Internet accessed by mobile phones.
We have gotten used to reading articles about how the Internet is changing all these
industries, but as we benefit from this change and as demand for data increases, we
also are deeply affected by it. We see a fundamental change in user behaviour; these
days, a text message is much the preferred communication method versus a voice call.
And, those messages are increasingly sent via a variety of Internet-based messaging
software tools as well as social media, reducing the demand for both our voice and SMS
services. That means data quality, experience and pricing become imperative, for both
our users and ourselves.
A Fundamentally
Changing Industry
maxis.com.my/ceo
