Maxis Berhad | Annual Report 2013

OVERVIEW OUR BUSINESS STRATEGIC REVIEW CORPORATE GOVERNANCE FINANCIAL STATEMENTS Maxis Berhad Annual Report 2013 OTHER INFORMATION 9 CEO’S STATEMENT MAXIS IN 2013 2013 was not the easiest year for Maxis or indeed for mobile operators in general, domestically and internationally. We have as an industry for many years expected changes in our 2014 IS A YEAR OF TRANSFORMATION TOWARDS BEING ADMIRED FOR EXCELLENCE IN 2015. ASKING “WHAT’S NEXT” IN EVERYTHING WE DO revenue structure driven by Internet technologies and applications. These trends were until recently only on PowerPoint slides but can now be seen in our financial statements, particularly in terms of lower voice and SMS usage. Furthermore, we have many competitors in Malaysia hungry for market share, and naturally we see prices under pressure. On the other hand, we are experiencing high and growing demand for our data services. We can be even better at meeting that demand, which will be detailed further in this statement. But even in 2013 we did lots of things we can already be proud of. For instance, our customers were the first to experience the amazing speed of 4G in Malaysia. We introduced data quota sharing across multiple devices enabling our customers to optimise data usage. And to make mobile Internet even more naturally accessible, our #Hotlink prepaid customers can now experience basic mobile Internet without having to purchase a data plan. We also removed the risk for customers to get bill shocks from data usage.