Maxis Berhad | Annual Report 2013

Maxis Berhad | Annual Report 2013 10 MAXIS IN 2014 It is clear where we need to go and what we need to do. Most importantly, we need to make sure that Maxis delivers the best Internet experience. It is as easy and as hard as that. The Internet is such a transforming force, changing peoples’ lives and businesses in so many ways, right in front of our eyes. And as the Internet experience goes increasingly mobile, the handset/tablet/notebook is becoming the preferred device to access content. In the middle of this Internet- driven revolution, our purpose becomes ambitious and important – to make sure that the Internet is always better with Maxis. We are already positioned as the leading data provider, but we know our customers require more from us today; this will be even more so tomorrow. So we need to invest in network and IT, and we need to design products and more services that maximise our customers’ freedom to communicate. Maxis needs a transformation of its own. If we set the bar really high (and we do), we have performance gaps we need to fill. We have already started this change, and we are now a leaner and fitter organisation than we were a year ago, which enables us to work in a more results-driven way. For instance, in 2013, we refined our organisation, and re-evaluated as well as refreshed all roles to better align our employees’ skill-sets with our business priorities. A Career Transition Scheme was also offered to employees whose roles were affected or impacted to ensure they were provided with the necessary support during this period. In line with making Maxis more agile and lean, we have also streamlined our operations into four key areas – Consumer Business, Enterprise Solutions, Digital Services and Sales and Service. 2014 will therefore be pivotal for Maxis and will mark a year of transformation. The change has already begun – starting with revitalising the culture of our Company. We are also on the road to delivering the very best in mobile Internet access and an unmatched customer experience. This is all part of our strategy to differentiate our brand and become an organisation admired for excellence. With that in mind, we need to continue our focus on increasing mobile data usage. Data will be in the driver’s seat as we deliver innovative and attractive products and pricing to our customers. Our new mobile Internet plans are set to inspire confidence and trust, allowing users truly worry-free Internet access and opportunities to use data just the way they want it. We are already seeing an impact. Our postpaid subscribers have increased as a result of our being first to market with 4G, innovative multi-device data sharing plans, as well as exciting and new content, such as Spotify and our ‘Maxis Bites’ social media package. Our prepaid customers have already begun responding positively to the #Hotlink plan launched in September last year. This gives them access to free basic Internet at all times, with the opportunity to upgrade to high- speed Internet at just RM1 a day. With #Hotlink, we have also simplified on-net and off-net tariffs by having one flat rate. CEO’S STATEMENT Continued FINANCIAL HIGHLIGHTS 2013 • REVENUE: RM9.1b • NORMALISED EBITDA: RM4.5b • NORMALISED EBITDA MARGIN: 49.8% • NORMALISED PAT: RM2.1b