Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 67 Health Services Leveraging on our partnerships with key healthcare stakeholders such as Kumpulan Perubatan Johor, Institut Jantung Negara and local fitness personality Kevin Zahri, we introduced health tips in several different categories including diet, fitness, pregnancy and baby tips as well as healthy heart tips via SMS. Customers with smart devices can also opt to download the MyHealthyHeart app and visit the online portal, health.mylaunchpad.com.my , for a range of health-related information. Maxis also introduced the EPI ECG phone, the world’s first ECG Mobile Phone, a touchscreen multimedia mobile phone and device capable of recording irregular heart rhythms. A customer can take an ECG reading as and when necessary by just holding the phone with three fingers. Within a few minutes, they will receive an interpretation via SMS from a 24-hour Heart Concierge Centre. Games and Social Networks Maxis has expanded the games proposition to include online games and social networking games. In 2012, Maxis made Massive Multiplayer Online Gaming possible to customers with the launch of the web-based game, SuperStar Live. The Maxis gamers community now comprises two million Malaysians. In Social Networking, over 3.4 million Malaysians form the Battle of the Sexes (“BOTS”) social network community. MyMaxis and Maxis Rewards Featuring a user-friendly interface, both the MyMaxis and Maxis Rewards apps for smartphones enable customers to easily manage their accounts, discover new services and reap the benefits of being a customer. MyMaxis is an app for Maxis and Hotlink customers to retrieve account information, subscribe to value- added services and contact us through various channel options. The Maxis Rewards app gives postpaid customers exclusive promotions, deals and offers via location-based service technology and integration with iOS Passbook, enabling customers to get the best out of their devices. Maxis eKelas Maxis and the Ministry of Education formed a smart partnership to provide a free online education service to 2,300 secondary schools across the country. Through this partnership, Maxis provides free access to its flagship education service, eKelas, by leveraging readily available school ICT infrastructure. This supplementary online learning service enriches the learning experience for students by encouraging different learning styles. Among our latest innovations are: Loker Maxis customers who sign up with Loker receive 5 GB free storage space, allowing them to sync, store and share digital content including photos, videos, music and contacts from their mobile phones, tablets, PCs and cameras. They can also share content on social networking sites such as Facebook, YouTube, Twitter and via email. Loker automatically backs up and syncs content whenever WiFi is available or via Maxis’ 3G network. Saved content will be differentiated under specific categories such as ‘photos’, ‘videos’ and ‘contacts’ for convenient navigation. Loker is available on iOS, Android and BlackBerry devices and tablets, as well as PCs and Macs and on Android-enabled cameras. There is also an option to upgrade the 5 GB storage space at any time to 10 GB at RM15 a month or 25 GB at RM25 a month. Over 68,000 customers have downloaded the Loker app for use on their smartphones. Maxis ebooks Maxis ebooks, Malaysia’s first digital book service, became available to customers with iPads and Android devices, giving them access to over 500,000 international and local best- sellers, novels, lifestyle and self-help books. The digital book service features a user-friendly interface that customers can download anytime and anywhere they want. This cloud-based digital bookstore includes multiple features such as a dictionary, tagging and a notes function. The Cempaka Education Group now uses Maxis ebooks in their classrooms. WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY