Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 37 WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY 29 October 2012 Maxis provided customers with affordable Broadband Services through the widest and fastest data network in the country Maxis continued to excite the market, giving customers more value for money, convenience and choice with the launch of its new and improved Maxis Home Wireless Internet and Maxis Wireless Broadband plans. 2 November 2012 Maxis demonstrated its commitment to enhancing Malaysia’s telecommunications sector as the preferred wholesale provider of 2G and 3G Services Maxis announced its status as preferred wholesale provider of 2G and 3G network infrastructure access. As one of the major highlights in its network sharing initiatives, the Company now provides 3G Radio Access Network (“RAN”) access across over 1300 sites to U Mobile under a mutually beneficial multi-billion ringgit agreement ensuring greater efficiency in services delivery. This demonstrated the Company’s continued commitment to the Government’s call for greater cooperation on network sharing among industry participants. 2 November 2012 Maxis reinforced commitment to bridging the digital divide by equipping ASEAN youth with ICT skills The successful conclusion of the ASEAN Cyberkids Camp marked another milestone in the Company’s efforts to bridge the digital divide and enable integration and capacity-building among ASEAN school children. 6 November 2012 Maxis continued to digitise the SME industry with its Built For SME Solutions – Logistics and Transportation Maxis launched the Built for SME Solution for the Logistics and Transportation industry, an integrated solution specifically for SMEs in the logistics and transportation sector. The bundled solution, the first of its kind in the country, comprises a diverse host of services beyond fixed and mobile solutions to help businesses run efficiently. 10 November 2012 Maxis celebrated Deepavali with attractive offers and rewards for its customers Maxis rewarded its customers with more savings during the Deepavali festive period with discounted rates and free content, enabling customers to keep in touch with their loved ones and friends as well as celebrate the Festival of Lights with music and entertainment. 23 November 2012 Maxis and Astro in the ’RM1,000,000 Money Drop’ Game Show Maxis and Astro collaborated in the first of its kind partnership between a telco and a TV broadcaster for a game show. The ‘1,000,000 Money Drop’ was the first interactive online game that played simultaneously with a live TV programme. Maxis customers had the chance to win the grand prize of a Toyota Vios and attractive weekly prizes. 14 December 2012 Maxis iPhone 5 launch Maxis launched the much awaited iPhone 5. Thousands of eager customers joined members of the press and celebrities at the unique midnight launch event. 1 January 2013 Maxis led the market yet again by becoming the first to launch 4G LTE in Malaysia Maxis rolled out its 4G Long-Term Evolution (“4G LTE”) service offering to customers at the stroke of midnight. TOP Maxis reinforced its commitment to bridging the digital divide by equipping ASEAN students with technology and ICT skills at the ASEAN Cyberkids Camp 2012. BELOW Maxis was among the first to bring the much anticipated iPhone 5 to its customers. (From left) Fitri Abdullah, Maxis’ Head of Enterprise and Government Business; Suren J. Amarasekera, Maxis’ Joint Chief Operating Officer and T. Kugan, Maxis’ Head of Product, Device, Innovation and Roaming, at Maxis’ iPhone 5 launch.