4 MANAGEMENT DISCUSSION AND ANALYSIS 57 LOCAL COMMUNITY Description Formulating and delivering community engagement initiatives and development programmes that create positive, long-term social impact. M11 Why It Is Important Giving back to communities and supporting their well-being is crucial to the sustainability of our business. We enhance our reputation among stakeholders through social impact programmes aimed at community betterment. Refer to Local Community on pages 193 to 195. Risks • Reputational damage if our initiatives do not deliver meaningful impact for local communities. • Insufficient engagement and inclusion may limit our understanding of local community needs. Opportunities • Enhancing brand reputation and visibility through corporate social responsibility (CSR) programmes. • Strengthening employee awareness and engagement by creating a positive impact on the community. Our Response • Allocating resources towards community empowerment programmes. • Encouraging active employee volunteering through our CSR programmes. UN SDGs Stakeholders S1 S5 S6 S7 Capitals
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