My EG Services Berhad Annual Report 2020

MY E.G. SERVICES BERHAD Regisration No. 200001003034 (505639-K) 50 OUR OUTLOOK AND STRATEGIC PRIORITIES Our business model enables MYEG to leverage on its business strengths and to execute a wide range of effective business strategies. The fluid relationship between these three core elements provide a strong and relatively insulated proposition to effectively address external threats and opportunities and to proactively respond to an evolving and dynamic business environment going forward. In essence, MYEG will continue to serve as the leading digital services provider in Malaysia and the other geographic markets in which it operates in. The Group has a strategic, value creation role through its government and commercial services, more so during a pandemic period. .:&( XJMM DPOUJOVF UP TFSWF BT UIF CSJEHF BOE FOBCMFS CFUXFFO HPWFSONFOUT BOE UIF QVCMJD QSPWJEJOH BDDFTTJCJMJUZ convenience and affordability that enables people to stay safe amidst the pandemic period. MYEG provides a solution UIBU FOBCMFT DPOUJOVFE NVDI OFFEFE EFBMJOHT XJUI UIF HPWFSONFOU BOE XJUI QSJWBUF FOUJUJFT XJUIPVU OFDFTTJUBUJOH QIZTJDBM FOHBHFNFOUT BOE UIVT SFEVDJOH UIF SJTL PG JOGFDUJPO BOE SJTJOH $07*% DBTFT It will continue to improve its services to ensure fast and effective delivery of services in light of rising transaction volumes. At the same time, it will continue to fill market gaps with services that are required due to the pandemic. Hence, its involvement in the healthcare sector which began in FY2020 and will continue to be expanded upon in FY2021. This is in line with creating value and serving as a force of greater good in support of the government and the public. The following are MYEG’s key strategic priorities for FY2021: STRATEGIC PRIORITY SPECIFIC STRATEGIES AND ACTION PLANS IMPACT TO BUSINESS MODEL AND VALUE CREATION Roll-out of new market driven commercial services including COVID-19 related services 1JPOFFS OFX IFBMUIDBSF SFMBUFE services in both Malaysia and other operating markets to help our government partners curb the TQSFBE PG UIF $07*% WJSVT J F .Z4BGF5SBWFM .Z&(VBSE POF TUPQ $07*% QPSUBM FUD "EPQU DSPTT TFMMJOH TUSBUFHZ PG OFX services and product offerings with established offerings to access a wider user base. Boost the longevity of the business model by adapting it to the current market trends. Addressing changes especially in FinTech Develop, implement and expand UIF QSPWJTJPO PG IFBMUIDBSF SFMBUFE and financing solutions. Apply for relevant licenses to introduce digital banking services on the platform. Bolster the efficacy of our portfolio diversification process. Complement and enhance products and services offered under financial services which in turn would further fortify the Group’s standing as the preferred digital service provider.