The DeGem Group's core businesses are in retail, design, distribution and manufacturing of gold and jewellery. The Group distributes its products under the brand names of DeGem, Diamond & Platinum and JEOEL.

DeGem brand caters for the mid to high-end segment of the consumer market while Diamond & Platinum are tailored for the young and trendy customers. JEOEL is the latest addition to the DeGem Group and represents the Group’s first venture into e-commerce. JEOEL caters to the fashion needs of young women for fine jewellery, with natural gemstones such as ruby, sapphire, amethyst and topaz set in 925 sterling silver.