MATERIALITY MATTERS (cont’d) INTELLECTUAL PROPERTY (“IP”) IP has remained a core component for MYEG in distinguishing the Group from its competitors. Development in the technological area to create and improve certain services that are required, especially when there is a change in demand, is what MYEG excels at. For instance, the COVID-19 pandemic became an opportunity for MYEG to develop and improve products and services that help deal with the situation, proving the Group’s ability to instantly respond to sudden changes as well as displaying MYEG’s capacity to adapt to its surrounding circumstances. More importantly, MYEG continued to maintain its existing IPs and trademarks in the face of increasingly volatile market trends to safeguard the Group’s unique brand proposition among stiff competition. MYEG has also, when necessary, leveraged on existing IPs, technology and registered trademarks to respond proactively to many issues and opportunities, namely healthcare and blockchain. As in previous years, the Group’s approach to managing IP is two-pronged as follows: IP DEVELOPMENT IP PROTECTION STRATEGY Innovating on existing and new product and service offerings to satisfy the existing needs of customers and improve user experience. Exploring new business areas and technologies relevant to the Fourth Industrial Revolution (IR 4.0). Focusing on accessibility and cost effectiveness as prime considerations in our innovation output. Sourcing third-party knowledge via collaborations and partnerships with institutions and promising tech startups, locally and internationally. Internal policies to ensure legal protection of our IP. Application and filing of patents on innovations developed by the Group. Registering trademarks and brand logos as IP. RESULTS MYEG launched MySafeQ, an online portal offering an array of hotel accommodation and amenity options available to low risk COVID-19 patients who wish to undergo mandatory quarantine requirements in more comfortable settings. MYEG became the exclusive distributor for all market segments in Malaysia for the marketing, sale and distribution of the rapid breath test system BreFence Go for the screening of the COVID-19 virus in Malaysia. MYEG entering into an MOU with MIMOS Technology Solutions Sdn. Bhd. to jointly develop and operate the national Layer-1 public blockchain using Zetrix and MIMOS blockchain technology as the components of the Malaysia Blockchain Infrastructure (“MBI”). Trademarks registered and IPs patented in FY2019 and before had been carefully maintained, safeguarded and utilised throughout FY2022, including the continued provision of government services and MYEG’s entry into the healthcare sector and the blockchain space. 82
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