
Male / Malaysian / 28 / Date appointed to the Board: 1 January 2025
Keith was appointed to the Board as an alternate director to Luk on 1 January 2025.
He graduated with a Bachelor of Commerce from Peter B. Gustavson School of Business, University of Victoria, Canada.
Growing up in the founder’s family, Keith has been helping in the business since his young age. While undergoing his Commerce program, he formally enrolled in Mynews group as a Management Intern and trained in various departments, namely, the Japanese Food Hub, Store Design & Construction, Real Estate, Merchandising and Marketing.
After graduating, he joined the group as a Management Trainee and was attached to the Outlet Operations department where he worked closely with the Operation Managers in the field. He was then re-designated as the Assistant to the Executive Chairman, Mr. Ding Lien Bing. Later, Keith left Mynews to join an investment bank to broaden his experience beyond the retail environment.
Lastly, capitalising on his coffeehouse operations and barista experience during his stay in Canada, he rejoined Mynews group in 2024 as a Business Development Manager in charge of the day-to-day operations, development and expansion of the group’s new Maru Coffee caf business. He is also one of the team members that handles the Investor Relations for the group.