Wee See Yee, a Malaysian female, is our Chief Financial Officer. She is responsible for our Group’s accounting and finance matters.

She graduated from University Putra Malaysia with Bachelor of Accountancy (Honours) in 2002. She was certified as a Chartered Accountant by MIA in 2006.

In 2002, she joined SC Lim, Ng & Co, Chartered Accountants as an Audit Assistant, where she was primarily responsible for auditing private limited companies. She left her position in April 2003. In the same month, she became a temporary Teacher at Sekolah Menengah Kebangsaan Sri Muar until December 2003. She then joined Sekolah Menengah Kebangsaan St Andrew in January 2004 as a temporary Teacher. She ceased teaching in June 2004 and rejoined SC Lim, Ng & Co as an Audit Assistant. She was subsequently promoted to Audit Senior at SC Lim, Ng & Co. in 2006, where she was primarily responsible for auditing process including planning and supervision of audit, evaluation of internal control, preparation and review of profit/ cash flow forecast.

She left SC Lim, Ng & Co. and joined Edaran Precision Industries Sdn Bhd (a subsidiary of YBS International Berhad, a company listed on ACE Market), which is involved in design and manufacture of high precision moulds, tools and dies, as a Senior Account Executive in 2006 and was subsequently promoted to Assistant Accountant in 2007, where she was responsible for the operations of the accounts department and all financial and accounting functions of the company.

In 2008, she left Edaran Precision Industries Sdn Bhd and was employed by Home Upholstery Industries Sdn Bhd (a subsidiary of Homeritz Corporation Berhad, listed on Main Market), a company involved in designing, manufacturing and sale and upholstery furniture products, as a Group Accountant. During her tenure with Homeritz group of companies, she was primarily responsible for preparing the group’s financial reporting and overseeing the operation of the account department. She worked in the company for 15 years before joining HCF on 1 October 2023. Prior to her joining HCF, our Group’s finance and accounting functions were overseen by the previous Financial Controller, who left HCF on 31 October 2023.

Pang Teck Heng, a Malaysian male, is our Senior Sales Manager. He is responsible for promoting the sales of our own brands of bakery products.

In 1982, he completed his Form 5 education in Sekolah Menengah Jenis Kebangsaan Yok Bin, Malacca. Upon finishing his secondary education, he worked on an ad-hoc basis from 1982 to 1985.

In 1985, he started his career as a Sales Representative in Emporium Supermarket Kuantan Sdn Bhd, a company involved in the operation of supermarkets, where he was responsible for the promotion and distribution of products to existing and prospective customers. In 1986, he was promoted to Assistant Division Supervisor where he was involved in executing department sales target. He was promoted to Division Supervisor in May 1987 where he implemented the department’s sales target.

In September 1987, Lion Group (Natvest Sdn Bhd), a company involved in the operation of shopping malls took over Emporium Supermarket Kuantan Sdn Bhd. He continued to serve in the company as a Senior Supervisor where he was responsible for overseeing the sales operation functions. He left the company in 2000 and joined Markins Corporations Sdn Bhd, a company principally involved in biscuits manufacturing as Sales Executive cum Brand Head where he was responsible for planning and implementing marketing strategies. He resigned from the company in 2009.

In the same year, he joined Noraini Food & Beverages (M) Sdn Bhd, a company involved in the manufacturing and sales of cookies, as National Sales Manager where he was in charge of developing sales strategies for cookies market segment. He left Noraini Food & Beverages (M) Sdn Bhd in 2011 and joined Four Season Trading (Borneo) Sdn Bhd, a company involved in the trading and distribution of foodstuff, as Area Sales Manager responsible for building distribution marketing network and implementing sales plan to drive sales.

He left Four Season Trading (Borneo) Sdn Bhd in 2013 and joined Chatur Capital as a Sales Executive in charge of local sales for biscuits and cookies. When Chatur Capital ceased its distribution of bakery products operations in 2016, he was transferred to our Group where he assumed the position of Sales and Marketing Senior Manager. Upon an internal reorganisation on the management’s roles and responsibilities of our Group, he continues to serve our Group as a Senior Sales Manager.

Tho Che Ping, a Malaysian male, is our Administration and Human Resources Manager. He is responsible for enforcing our Group’s workplace disciplinary policies and overseeing compliance-related matters concerning buildings, company vehicles, health and safety program, and other administrative functions as well as human resources functions.

He graduated with a Bachelor of Business Administration Major in Finance from Eastern Michigan University, USA in 1996. Following that, he obtained his Master of Business Administration in 1997 from the same university.

In 1996, he was appointed as Research Assistant and received a corresponding tuition scholarship with an on-campus employment position as a Database Controller for Menu Management System (“MMS”) at Eastern Michigan University Dining Services department. He was in charge of maintaining MMS database network system and the compiling of sales and cost reports from all on-campus restaurants’ supervisor, as well as training new employees to use the MMS. Upon graduation of his Master’s degree, he left the Eastern Michigan University Dining Services department in 1997.

In 1998, he started his career as a Marketing Research Management Trainee in Ann Arbor Acura Hyundai, USA, a full service centre car dealership, where he was responsible in building customers database for the marketing department to enhance sales revenue of automotive products for the company. He was later promoted to Marketing Research Analyst in 1999 where his role was to implement marketing programmes. He left the company in 2001 and returned to Malaysia and pursued his personal interests until 2002.

In 2002, he worked as a Sales and Marketing Executive in MZ Motorrad Sdn Bhd, a company involved in the manufacturing and sales of motorcycles and motorcycle parts, where he was in charge of developing and expanding motorcycle dealership networks nationwide. In 2005, he was promoted to Senior Sales Executive, where he implemented sales strategies and prepared sales and marketing related management analysis reports. In 2007, he was promoted to Sales Manager for the Southern Region where he managed and strengthened the company’s dealership network. In 2008, MZ Motorrad Sdn Bhd was wound up and he was transferred to a related company, Hong Leong Yamaha Motor Sdn Bhd, a company involved in the manufacturing and sales of motorcycles, as a Branch Manager, where he was responsible for overseeing the East Malaysia market, perform market intelligence data analysis in relation to market trends as well as enhance brand building activities.

He left Hong Leong Yamaha Motor Sdn Bhd in 2009 and joined Biofact Life Sdn Bhd, a herbal healthcare product manufacturer as Sales and Marketing Manager, where he was responsible for the development and implementation of the company’s sales and marketing strategies, the set-up of new sales office, building the sales team as well as monitoring the team’s performance. He left the company in June 2012.

He joined MJ Life Enterprises Sdn Bhd, an operator of health screening centre, from 2012 until 2013 as Deputy General Manager. He was in charge for the company’s operations as well as formulating the company’s growth strategies. From 2014 until 2016, he was attached to Nova Talent Sdn Bhd, a furniture manufacturer, as Assistant General Manager where he was in charge of overseeing and managing the operations for the local market and formulating procedures for export market.

He commenced business as a sole proprietor under the trade name Mywell Curtain (providing curtain, home decoration, cabinet services, installation and trading of textile and curtain) in 2015 and Mywell Furnishing (trading of furniture, curtain and furnishing related home appliances, furnishing renovation, built-in furnishing, furnishing decoration and curtain design) in 2016. In 2016, Mywell Curtain ceased its operation. In 2017, Mywell Furnishing was converted into a partnership upon admission of a business partner. He was involved in managing Mywell Furnishing’s operation until his resignation from his executive role in Mywell Furnishing in 2021.

In 2021, he joined our Group as the General Operations Manager, where he was responsible for formulating work policies, reviewing operational procedures and overseeing our operations, purchasing and planning, warehouse and logistic departments. Upon an internal reorganisation on the management’s roles and responsibilities of our Group, he assumed his current position and responsibilities in 2024.

Koon Kok Feng, a Malaysian male, is our Marketing Manager. He is responsible for the full oversight of our Group’s marketing department operations. His main roles include the planning of our Group’s marketing schemes and overseeing the packaging and visual design of our Group’s products.

He graduated with a Bachelor of Marketing Management in Multimedia University, Melaka in 2021.

Upon graduation, he joined HCF in the same year as a Senior Marketing Officer. After joining, he has helped in setting up and expanding our Group’s marketing department, which includes promotional team, product team as well as design and art team. Further details of marketing department are set out in Section 7.8. He was promoted as our Group’s Marketing Manager in 2025.

He is currently leading our Group’s marketing department which encompasses 3 teams, including the promotional team, product team as well as design and art team.