Key Management Team

Hong How Seng

Chief Executive Officer

Hong How Seng, a Malaysian aged 49, is our Substantial Shareholder, Managing Director and Chief Executive Officer. He was appointed to our Board on 2 May 2024. He completed his secondary education up to Form 3 in 1992. He has more than 12 years of experience in the poultry industry, including poultry farming and poultry processing.

He began his career in 1994 by establishing a food store in Meru, Klang. In 1998, he closed his food store and went to Betong, Thailand to explore the prospects of the food and beverage industry in Thailand, where he was actively involved in managing the daily operations of a food store. He subsequently returned to Malaysia in 2000 and joined TB Motor, a sole proprietorship involved in the dealing of used cars, established by Tan Kok Cheong (our Promoter, Substantial Shareholder, Executive Director and Deputy Chief Executive Officer), where he was responsible for sourcing and acquiring used cars. TB Motor ceased its business operations in 2012. In the same year, Hong How Seng, together with Tan Kok Cheong and Tan Cheng Loke, co-founded Greater Wealth Management Sdn Bhd, which is involved in the business of property investment holdings.

In 2013, Hong How Seng, together with Tan Kok Cheong, co-founded Farmiera Agro Resources Sdn Bhd (“FARSB”) to venture into the contract broiler farming industry. FARSB commenced operations with four broiler farms located at Tanjung Sepat, Selangor. After discontinuing the provision of contract broiler farming activities in 2015, they established Farmiera Contract Farming Sdn Bhd (“FCFSB”) to venture into the business of self-operated poultry farming and trading of live broilers. Subsequently in 2018, they further expanded their business to include the processing and distribution of Halal certified raw poultry products, with the aim of providing high-quality poultry products to meet the growing demands of the Halal food market.

As our Group continues to grow and expand, Hong How Seng has taken on a pivotal role in our Group’s strategic planning. He has set the strategic directions necessary to propel our Group’s continued expansion and has made key decisions that align with our growth goals. He has also evaluated market trends, identified opportunities for further expansion and assessed potential risks to maintain the Group’s competitive edge in the industry. His leadership also extends to talent recruitment, where he has successfully fostered a culture of teamwork and collaboration within the Group to drive the Group’s sales and enhance its overall performance. Moving forward, it is expected that he will continue to oversee the dayto- day operations of our Group and shape our business directions and strategies.

Other than Farmiera Berhad, he is not a Director of any other public companies and listed issuers in Malaysia.

As disclosed in the Analysis of Shareholdings, he is deemed interest pursuant to Section 8 of the Companies Act 2016, in Asas Juara Sdn Bhd via HSS Global Sdn Bhd. He has no family relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company.

He has no conviction for any offences within the past 5 years (other than traffic offences, if any), nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

Tan Kok Cheong

Deputy Chief Executive Officer

Tan Kok Cheong, a Malaysian aged 50, is our Substantial Shareholder, Executive Director and Deputy Chief Executive Officer. He was appointed to our Board on 2 May 2024. He completed his secondary education up to year-long transition class (commonly known as remove class) in 1989. He has more than 12 years of experience in the poultry industry.

He began his career in 1989 at a food store located in Meru, Klang, where he was actively involved in the daily operations of the food store. In 1991, he joined Sung Lei Engineering Sdn Bhd (“Sung Lei Engineering”), a company involved in manufacturing and installation of pneumatic and hydraulic system, as a welding technician to perform welding operations. In 1994, he left Sung Lei Engineering and joined NB Motor, a sole proprietorship involved in the dealing of used cars, as a sales assistant where he was responsible for selling used cars and negotiating sales contracts. He was then promoted in 1996 to the position of sales manager, where he was responsible for managing a team of sales representatives and implementing sales strategies to achieve sales target. He left NB Motor in 1998 and established TB Motor, a sole proprietorship that was involved in the dealing of used cars in 1999. His job responsibilities at TB Motor are similar to those undertaken by him at NB Motor. TB Motor ceased its business operations in 2012.

In the same year, Tan Kok Cheong, together with Hong How Seng and Tan Cheng Loke, co-founded Greater Wealth Management Sdn Bhd, which is involved in the business of property investment holdings.

In 2013, Tan Kok Cheong, together with Hong How Seng, co-founded Farmiera Agro Resources Sdn Bhd (“FARSB”) to venture into the contract broiler farming industry. FARSB commenced operations with four broiler farms located at Tanjung Sepat, Selangor. After discontinuing the provision of contract broiler farming activities in 2015, they established Farmiera Contract Farming Sdn Bhd (“FCFSB”) to venture into the business of self-operated poultry farming and trading of live broilers. Subsequently in 2018, they further expanded their business to include the processing and distribution of Halal certified raw poultry products, with the aim of providing high-quality poultry products to meet the growing demands of the Halal food market.

As our Group continues to grow and expand, Tan Kok Cheong has been instrumental in executing the Group’s strategic visions, goals and initiatives over the years. He is primarily responsible for monitoring the Group’s organisational performance to ensure that the Group remains on track for success and growth. His main responsibilities include overseeing operational implementation, liaising with business partners and customers, engagement with stakeholders and identifying, assessing and mitigating risks that may impact the operations and financial performance of the Group. Moving forward, it is expected that he will continue to assume similar roles in executing the Group’s future business directions.

Other than Farmiera Berhad, he is not a Director of any other public companies and listed issuers in Malaysia.

As disclosed in the Analysis of Shareholdings, he is deemed interest pursuant to Section 8 of the Companies Act 2016, in Asas Juara Sdn Bhd via Keystone Capital Sdn Bhd. He has no family relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company.

He has no conviction for any offences within the past 5 years (other than traffic offences, if any), nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

Tan Chin Heng

Senior General Manager, Farm Operation

Tan Chin Heng, a Malaysian aged 59, is our Senior General Manager of the Farm Operation Department. He completed Malaysian Higher School Certificate (STPM) qualifications from Melaka High School in 1986. He has approximately 37 years of experience in poultry farming activities.

He began his career as a Farm Supervisor at Leong Hup Holdings Berhad (a public company listed on the Main Market of Bursa Securities) (“Leong Hup Holdings”) in October 1987, where his main responsibilities included supervising and managing the daily operations of 5 breeder farms in Johor, including the care and management of parent stocks, ensuring optimal fertility and hatchability rates, overseeing mating programs, and monitoring the collection, selection, and storage of hatching eggs for delivery to hatcheries. In October 1990, he was promoted to Farm Manager, where his responsibilities was expanded to include managing breeder farms, overseeing production planning, farm worker recruitment and operations in the Johor region. From 1996 to 1997, he assisted Leong Hup Holdings in settling up new breeder farms operation in Indonesia where his key responsibilities included strategic planning, establishing farm operations and training local staff, which has contributed to the successful expansion of Leong Hup Holdings’s operation in the region.

After successfully establishing the operations in Indonesia, he was assigned to manage broiler farms in 1998. He was responsible for overseeing farm operations of Leong Hup Holdings’s owned farms, ensuring production efficiency and maintaining quality control through effective feeding, lighting, and environmental management, monitoring poultry health and mortality rates, and enforcing strict biosecurity protocols to prevent disease outbreaks, further enhancing his expertise in large-scale poultry farming. In February 2002, he was appointed as the director of Leong Hup Broiler Farm Sdn Bhd, a wholly owned subsidiary of Leong Hup Holdings principally involved in the provision of farmingrelated services and investment holding. His responsibilities included strategic planning, team leadership, and ensuring business objectives were met, where he played a pivotal role in scaling operations and maintaining high standards of production efficiency and quality control. He held this position for 19 years until his resignation in January 2021.

He joined our Group in February 2021 as Senior General Manager of the Farm Operation Department where he is primarily responsible for managing the day-to-day operations of our farms. His main responsibilities include implementing production and costing initiatives, monitoring farm performance to ensure that our Group is on track for success and growth and identifying, assessing and mitigating risks that may impact the operations and financial performance of the Group.

In his current role, he has been instrumental in assisting our Group with the overall management and optimisation of our farms’ operations, developing and executing production strategies and optimal farm capacity initiatives as well as providing recommendations to enhance the utilization and efficiency of our farms’ capacity. His deep expertise in poultry farming and strong leadership skills have enabled him to provide valuable guidance to our Group in streamlining operations, improving productivity and maintaining cost efficiency. In addition, he also plays a significant role in advising our Group on future vertical expansion plans for breeder farm operations, ensuring sustainable growth and alignment with business goals.

He does not hold any directorship in any other public companies and listed issuers in Malaysia.

He has no family relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. He has no conviction for any offences within the past five years (other than traffic offences, if any), nor has had any public sanction or penalty imposed by the relevant regulatory bodies during the year.

Chin Chien Hwi

Chief Financial Officer

Chin Chien Hwi, a Malaysian aged 41, is our Chief Financial Officer. He obtained a Bachelor of Commerce (Honours) in Accounting from University Tunku Abdul Rahman in 2007. He has approximately 16 years of experience in the field of finance and accounting, out of which over 10 years of his accounting and finance experience are in poultry farming industry.

He began his career in KPMG as an Audit Associate in June 2007, where he was involved in various financial audit matters, analysing financial data and conducting statutory audits. He left KPMG in mid-December 2009. He then joined Deloitte & Touche LLP in Singapore as an Audit Associate in end-December 2009, where he was mainly involved in conducting statutory audits for companies across various industries and was subsequently promoted to Audit Senior Associate in July 2010, responsible for leading and supervising an audit team of the firm. He then left Deloitte & Touche LLP and joined PricewaterhouseCoopers LLP Singapore (“PwC”) in October 2010 as Senior Associate, where he assumed similar responsibilities as an Audit Senior Associate.

He left PwC and returned to Malaysia in December 2011 where he took a short break from December 2011 to March 2012 before joining Lucky Poultry (M) Sdn Bhd (now known as Kee Song Food (M) Sdn Bhd), a company primarily involved in processing and marketing of poultry and related products, as an Assistant Manager (Finance & Accounts) in April 2012. During his tenure with the company, he was responsible for ensuring the efficiency, accuracy and control of the company’s financial operations, establishing robust financial management procedures to ensure compliance with all regulatory requirement, and enhancing the company’s overall profitability. He was subsequently promoted to Assistant General Manager in June 2014, where he drove the company’s strategic direction, expanded into new markets, secured better pricing through supplier negotiations and managed budget planning.

He left Lucky Poultry (M) Sdn Bhd in February 2015 and joined Kee Song Agriculture (M) Sdn Bhd (“Kee Song”), a new subsidiary of Kee Song’s group primarily involved in poultry farming activities, as a Consultant in July 2015, where his primary responsibilities involved aligning the company’s work culture with the Kee Song’s group and standardise operational documents. He was subsequently appointed as a Corporate Representative in January 2016, where he was responsible for financial strategy planning including borrowing, expense monitoring and developing of standard operating procedures for financial related matters. In April 2021, he was promoted to the position of Assistant General Manager of the broiler farming department, where he was responsible for overseeing the broiler farming operations and financial related matters across southern, central and east coast regions. He was subsequently promoted to General Manager of the broiler farming department in July 2021 with added responsibilities to include group-level responsibilities. He then left the Kee Song in June 2023 and joined our Group in August 2023 in his current position.

As the Chief Financial Officer of our Group, his main responsibilities are overseeing and managing our Group’s financial operations, such as financial planning, review and reporting. He leads our finance department and provides strategic guidance to our Board regarding financial performance, treasury management and financial management. He is also our Group’s compliance officer, responsible to oversee compliance matters within our Group which includes ensuring effective implementation of the established compliance management procedures, instilling compliance awareness culture as well as monitoring our Group’s adherence to the relevant laws, regulations and standards.

He does not hold any directorship in any other public companies and listed issuers in Malaysia.

He has no family relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. He has no conviction for any offences within the past five years (other than traffic offences, if any), nor has had any public sanction or penalty imposed by the relevant regulatory bodies during the financial year.

Lim Kim Leng

General Manager, Purchasing and Project Development

Lim Kim Leng, a Malaysian aged 52, is our General Manager, Purchasing and Project Development holds a Bachelor of Art and Social Science (Economics) from University of Malaya and has over 26 years of experience in the Malaysian poultry industry, with extensive expertise in feed and day-old chick (DOC) sales.

He previously served as Head of Department (AVP) in a multinational organisation, overseeing feed and DOC sales nationwide and driving market expansion and customer development.

With his strong industry knowledge and leadership experience, he brings valuable insight into supply chain and operational planning.

He joined our Group in 1 February 2017 as General Manager, Purchasing and Project Development.

At Farmiera, Lim oversees the Group’s procurement activities and project development initiatives, supporting operational efficiency and the Group’s business growth.

He does not hold any directorship in any other public companies and listed issuers in Malaysia.

He has no family relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. He has no conviction for any offences within the past five years (other than traffic offences, if any), nor has had any public sanction or penalty imposed by the relevant regulatory bodies during the year.

Ong Chin Loong

General Manager, Sales and Business Development

Ong Chin Loong, a Malaysian aged 51, is our General Manager for Sales, Business Development holds a Bachelor of Business Administration (BBA) from Honolulu University of Hawaii (USA) and brings over 25 years of experience in sales and marketing, with a strong focus on business development in the poultry industry in Malaysia.

He joined our Group in 4 January 2016 as General Manager, Sales and Business Development.

Ong oversees the Group’s sales strategies, business development initiatives, and customer relationships, contributing to revenue growth and market expansion.

He does not hold any directorship in any other public companies and listed issuers in Malaysia.

He has no family relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. He has no conviction for any offences within the past five years (other than traffic offences, if any), nor has had any public sanction or penalty imposed by the relevant regulatory bodies during the year.

Elaine Fong Yee Ling

General Manager, Human Resources

Elaine Fong, a Malaysian aged 46, is our General Manager, Human Resources holds a Master of Business Administration (MBA) from the University of Wales Trinity Saint David and has over 23 years of experience in human resources.

Her experience includes talent acquisition, rewards and benefits, employee relations, performance management, and organisational development.

She also has experience working with labour unions and in multinational companies across the agriculture, manufacturing, and services industries.

She joined our Group in 9 January 2023 as General Manager, Human Resources, Elaine oversees the Group’s human resources strategies and supports business growth through effective people management and organizational development.

She does not hold any directorship in any other public companies and listed issuers in Malaysia.

She has no family relationship with any Director and/or major shareholder of the Company. She has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. She has no conviction for any offences within the past five years (other than traffic offences, if any), nor has had any public sanction or penalty imposed by the relevant regulatory bodies during the year.

Long Hien Yen

General Manager, Technical

Long Hien Yen , a Malaysian aged 61, is our General Manager, Technical graduated from Polytechnic Muzaffar Shah with a Certificate in Civil Engineering and has approximately 38 years of experience in the poultry industry.

He has played a key role in farm construction, infrastructure development, and the management of poultry farm operations.

Leveraging his technical background, he contributes to the planning and development of farm facilities to support efficient and sustainable farming operations.

He joined our Group in 1 April 2019 as General Manager, Technical. Long oversees the management of contract and rented farms, ensuring smooth operations, proper facility management, and the implementation of effective farming practices to support the Group’s production targets.

He does not hold any directorship in any other public companies and listed issuers in Malaysia.

He has no family relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. He has no conviction for any offences within the past five years (other than traffic offences, if any), nor has had any public sanction or penalty imposed by the relevant regulatory bodies during the year.

Rittichai Phanmanee

General Manager, Breeder Farm

Rittichai Phanmanee, a Siamese aged 66, is our General Manager, Breeder Farm holds a Bachelor of Science in Animal Science from Khon Kaen University, Thailand, and brings over 40 years of experience in the poultry industry, with extensive expertise in breeder farm management, poultry integration, and hatchery operations across Southeast Asia.

He joined our Group in 14 July 2025 as General Manager, Breeder.

Rittichai oversees the Group’s breeder farm operations, focusing on production performance, biosecurity standards, and operational efficiency. He also supports the development of sustainable farm management practices and contributes to strengthening the Group’s poultry production capabilities.

He does not hold any directorship in any other public companies and listed issuers in Malaysia.

He has no family relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. He has no conviction for any offences within the past five years (other than traffic offences, if any), nor has had any public sanction or penalty imposed by the relevant regulatory bodies during the year.