Key Management Team

LOO CHEE WEE

Chief Executive Officer/Executive Director

56 Years Old
Male
Malaysian

Date Appointed to the Board
20 January 2023

Membership of Board Committee:
None

Mr. Loo Chee Wee (“Mr. Loo”) is our substantial shareholder and Chief Executive Officer/Executive Director. He is in charge of planning and executing long-term objectives for the Group, managing our sales and marketing activities including identifying markets and business opportunities and approaching potential customers, and managing and maintaining key customer relationships.

He graduated from Stockton University, USA (formerly known as Richard Stockton State College) with a Bachelor of Arts (Computer Science) and Bachelor of Arts (Finance) in 1992.

He began his career in August 1993 when he joined Ban Hin Lee Bank Berhad (presently under the CIMB Group Holdings Berhad group of companies) as Credit Analyst. As Credit Analyst, he was responsible for assisting in screening loan requests and evaluating clients’ financial information and risk ratios. In December 1994, he was promoted to Head of Credit of the Melaka branch, where he was in charge of overseeing and managing the credit department as well as recommending loan applications for approval.

He was subsequently transferred to the Miri Branch in October 1996 where he was designated as Assistant Branch Manager. During his tenure, he oversaw and monitored the daily business operational activities and managed employees based at the Miri branch office. In December 1997, he assumed the position of Relief Assistant Branch Manager for the Central and Southern regions of Peninsular Malaysia (including Kuala Lumpur, Selangor, Negeri Sembilan, Melaka and Johor). As a Relief Assistant Branch Manager, he was tasked to assume the functional responsibilities as an interim Assistant Branch Manager of branch offices in the Central and Southern regions of Peninsular Malaysia.

In September 2000, he joined Jasin Shopping Centre Sdn Bhd (his familyowned company) as Manager and was later promoted to Director in September 2003. During his tenure, he was in charge of overseeing the daily operational activities of the company’s grocery retail outlet including management of supply chain and inventory levels, overseeing IT functions, monitoring of financial performance and cashflow as well as developing sales and marketing strategies.

In May 2001, he set up Fimmex Trading Sdn Bhd, a company involved in the trading of consumable products and was appointed as Director. He later sold his equity interest in Fimmex Trading Sdn Bhd.

Through his experience in Jasin Shopping Centre Sdn Bhd, he developed a retail management solution that was tailored for grocery retailers. As such, in February 2003, he left his role as Director in Fimmex Trading Sdn Bhd to set up KC Software House, a partnership, with our Chief Technology Officer and Executive Director, Mr. Tay Kheng Seng. He was responsible for the business development and marketing of solutions in KC Software House, and contributed to the development of our retail management solution by providing his insights on the needs and requirements of grocery retailers. The business of KC Software House was gradually transferred to Panda Software House Sdn Bhd from 2009, and the business partnership of KC Software House ceased in June 2011. Mr. Loo was appointed as Executive Director of Panda Software House Sdn Bhd where he focused on the business development of the company. At the same time, he took on a non-executive director role in Jasin Shopping Centre Sdn Bhd until his resignation in October 2022. Mr. Loo also co-founded Rexbridge Sdn Bhd in August 2014 and 020 Digital Sdn Bhd in July 2020.

Mr. Loo does not hold directorships in other public companies and listed issuers.

TAY KHENG SENG

Chief Technology Officer/Executive Director

58 Years Old
Male
Malaysian

Date Appointed to the Board
20 January 2023

Membership of Board Committee:
None

Mr. Tay Kheng Seng (“Mr. Tay”) is our substantial shareholder, Chief Technology Officer/Executive Director. He is in charge of managing and leading the Software Development department which is responsible for the software development and maintenance of the Group’s Retail Management Eco-system. He also communicates with relevant departments to provide solutions for feedback received from customers.

He graduated from University Sains Malaysia with a Bachelor of Applied Science in 1993.

Upon graduation, he began his career with Likom Computer System Sdn Bhd as Production Engineer in October 1993. During his tenure, he was involved in the management and maintenance of machinery and equipment as well as enhancement of operational efficiency in terms of production workflows and spaces. He left Likom Computer System Sdn Bhd in June 1994 and subsequently joined Aiwa Electronics (Malaysia) Sdn Bhd as Officer, Purchasing Department in July 1994, where he was responsible for the sourcing and procurement of raw materials.

In August 1997, he co-founded KK Computer Sdn Bhd as its Managing Director with his spouse, Ms. Bong Kok Choo (“Ms. Bong”). KK Computer Sdn Bhd was then involved in the trading of IT hardware and third-party software. In February 2003, he co-founded KC Software House, a business partnership, with Mr. Loo Chee Wee, and was instrumental in the development of our retail management solutions.

The business of KC Software House was gradually transferred to Panda Software House Sdn Bhd from 2009, and the business partnership of KC Software House ceased in June 2011. Mr. Tay was appointed as Executive Director of Panda Software House Sdn Bhd where he continued to be in charge of the development of our Retail Management Eco-system. He also co-founded Rexbridge Sdn Bhd in August 2014 and 020 Digital Sdn Bhd in July 2020.

Mr. Tay is the spouse of Ms. Bong, the Business Development Director of KK Computer Sdn Bhd. He does not hold directorships in other public companies and listed issuers.

WANG CHIA BOON

Group General Manager

51 Years Old
Male
Malaysian

Mr Wang Chia Boon is the Group General Manager, working alongside the CEO and CTO to steer the Group’s organisational strategy, uphold long-term business sustainability, and ensure robust group governance and business continuity. In this capacity, he oversees group-wide operations to drive sustainable growth, providing high-level management oversight to ensure that internal policies, risk management protocols, and core functions remain seamlessly aligned with the group’s strategic objectives. Furthermore, he spearheads the Group’s Human Capital and administrative functions, championing talent development and performance excellence to ensure the Group’s operational foundation remains both resilient and future-ready.

Graduating from the University of Portsmouth, UK, in 1998, he earned a Bachelor of Science (Honours) in Computing. His professional career commenced in September 1998 as a lecturer at Sunway College, where he conducted computer science degree courses and supervised student final-year projects. In December 1999, he transitioned into the corporate sector, joining Star Cruises as an IT Officer (Acting IT Manager). Within this capacity, he assumed full ownership of the company’s Ship IT ecosystem, overseeing infrastructure, network architecture, hospitality and membership solutions, and the fleet-wide management information system. Following the completion of his contract in December 2000, he concluded his tenure with the organisation to pursue further opportunities.

In January 2001, he joined Shell Services International (a subsidiary of the Shell Group) as the Integrated Management Group Technical Lead for Remote Access Services (RAS). In this role, he managed technical support services for telecommunications, remote access, and Microsoft client-server architectures, overseeing a complex environment that encompassed over 110,000 users across the international Shell network.

In January 2004, he transferred to Shell Information Technology International (a subsidiary of the Shell Group) following a promotion to Group Infrastructure Development Engineer for Remote Access Services. In this elevated capacity, he led the end-to-end delivery of remote access solutions, which included defining business requirements, architecting technical specifications, and overseeing the implementation of system frameworks to support the Group’s evolving needs.

In February 2007, he was promoted to Business Application Management Specialist at Shell Malaysia Trading (a subsidiary of the Shell Group). In this capacity, he managed the functional support, application management, and service delivery of the Shell Downstream Terminal Automation System. He coordinated operations across the Middle East, Southeast Asia, and Oceania, ensuring seamless deployment and optimisation of terminal automation frameworks across diverse international depots.

In March 2012, he was promoted to the position of Global IT Service Manager at Shell Business Centre (a subsidiary of the Shell Group). During his tenure, he oversaw the end-to-end service delivery of critical cloud-based platforms, including Shell SharePoint and ‘Most Confidential’ SharePoint services, ensuring robust accessibility and performance for both internal and external stakeholders across the global Shell network.

In May 2020, he resumed his career when he joined Panda Software House and assumed his present role as the Group General Manager.

IRENE NG CHA ROU

Group Financial Controller

39 Years Old
Female
Malaysian

Ms Irene Ng Cha Rou is the Group Financial Controller. She oversees the financial operations of the Group and is responsible for the financial affairs of the Group. She graduated with a Bachelor in Business (Major in Accounting and Financial Planning) from the University of Technology, Sydney. She is a member of the Malaysian Institute of Accountants as well as CPA Australia.

She began her career with Horwath (now known as Crowe Malaysia PLT) as an Audit Assistant in March 2009 and was promoted to senior manager subsequently and she left Crowe Malaysia PLT in July 2024.

During her tenure at Crowe Malaysia PLT, she was involved in a number of statutory audit assignments from small and medium-sized companies to large-sized public listed companies and was also a team leader overseeing a portfolio of small to large-sized clients.

She was also involved in the IPO engagements to list on the ACE Market of the Bursa Malaysia Securities Berhad as well as handled special financial audit assignments eg. due diligence and agreed upon procedures work on proposed acquisitions.

In August 2024, she joined Panda Software House Sdn. Bhd. as the Group Financial Controller, which is her present position.

BONG KOK CHOO

Business Development Director of KK Computer Sdn Bhd

54 Years Old
Female
Malaysian

Ms Bong Kok Choo is the Business Development Director of KK Computer Sdn Bhd, where she oversees the Integrated Technology Services division and the Procurement Office. In this capacity, she is responsible for driving core new business development initiatives while ensuring the stability of current business functions through strategic procurement and vendor liaison. Her role is central to the management of customer relationships and training, particularly for IT hardware, infrastructure, and third-party solutions.

Her technical expertise is supported by a long-standing commitment to professional development; having completed an Intermediate Stage Bookkeeping course at the Budi Institute, Malaysia, in 1994, she recently reached a significant academic milestone by earning her Bachelor of Accounting with Honours from Open University Malaysia in September 2025.

Ms. Bong’s career began in July 1990 with Syarikat Chong Trading as an Account and Admin Clerk, shortly after her secondary school graduation in 1989. During this tenure, her responsibilities encompassed accounting and administrative functions, inventory control, and after-sales support. In April 1993, she transitioned to Likom Computer System Sdn Bhd as a Clerk; in this capacity, she managed administrative operations and played a key role in assisting the engineering department with its successful application for International Organisation for Standardisation (ISO) certification.

In January 1996, Ms. Bong joined Hakata Communication Sdn Bhd as a Secretary, where she managed payroll, staff databases, and executive scheduling. Her performance led to a promotion in January 1997 to Head of the Account and Admin Department, a key role in which she assumed full oversight of the company’s accounting and administrative functions, including the management of payroll processing and departmental operations.

Following this, she co-founded KK Computer Sdn Bhd in August 1997 with her spouse and was appointed Director of Finance and Administration in October 1997. In this founding leadership capacity, she was instrumental in establishing the company’s administrative framework and cultivating long-term supplier and customer relationships. Since her redesignation to Business Development Director in December 2009, she has continued to drive the company’s strategic growth by balancing new business acquisition with the maintenance of core operational functions.

Bong Kok Choo is the spouse of Tay Kheng Seng, our Chief Technology Officer/Executive Director.

KEOW YIH YUN

Director of IT Services and Operations of Panda Software House Sdn Bhd

41 Years Old
Female
Malaysian

Ms Keow Yih Yun is the Director of IT Services and Operations of Panda Software House Sdn Bhd. She is in charge of the overall operations of the Panda Inventory Management solution, Finance solution and Omnichannel Engagement solution, which includes developing and executing project delivery, establishing and implementing standard business operating processes.

She graduated with a Bachelor of Science in Human Psychology from the Liverpool John Moores University, UK in 2008.

She began her career with Carlson Marketing Group Sdn Bhd (which has been presently acquired by Aimia Proprietary Loyalty Sdn Bhd) as a Customer Service and Operation Executive in July 2008. During her tenure, she was responsible for identifying and liaising with vendors and suppliers for reward fulfilments, handling procurement of supplies, as well as providing customer sales support services. In May 2009, she was transferred to the Business Management Department and assumed the position of Account Executive, where she undertook marketing consultancy projects which involved liaising with media agencies and analysing clients’ competitors and their marketing activities and strategies. She was promoted to Assistant Account Manager and subsequently to Account Manager in April 2011 and January 2012, respectively.

Through her career progression, she was gradually made to be in charge of developing and managing marketing campaigns, negotiating with vendors and suppliers, as well as developing new partnership opportunities for clients. In April 2013, she was promoted to Account Manager - Brands, where she was responsible for overseeing and leading the loyalty rebranding projects.

In November 2014, she joined Star Solutions (M) Sdn Bhd as Campaign Manager, where she was in charge of managing and overseeing marketing campaigns for various companies.

In May 2016, she joined The Food Purveyor Sdn Bhd (formerly known as Village Grocer Holdings Sdn Bhd) as Marketing Operations Manager. In November 2016, she was redesignated to Marketing Manager. During her tenure, she spearheaded the launch of a digital loyalty application, managed marketing, branding, advertising, promotional, public relations and events related activities for the group.

She joined Panda Software House Sdn Bhd as Business Development Director (CRM) in March 2019. In January 2021, she was reassigned as Business Development Director at 020 Digital Sdn Bhd. In February 2024, she was re-designated as Senior Manager at Panda Software House Sdn Bhd. In November 2024, she was promoted to Director of IT Services and Operations, which is her current role.