Key Management Team

Cheong Chee Son

Managing Director
Cheong Chee Son, a Malaysian male aged 56, was appointed to our Board as Managing Director on 18 July 2022. He is responsible for composing our Group’s business direction, managing the business development activities and is responsible for our Group’s design & development activities for new product development. He also oversees the strategic direction of the overseas subsidiaries, in Thailand, Singapore and Indonesia. He sits on the board of subsidiaries of Minox.

In May 1991, he obtained his Diploma in Business Studies from the Institute of Commercial Management, UK (TL Management Centre, Petaling Jaya campus).

He started his career in July 1991 as a Filing Clerk at Majlis Perbandaran Petaling Jaya (presently known as Majlis Bandaraya Petaling Jaya), where he was mainly involved in performing filing job in the valuation department. He then left Majlis Perbandaran Petaling Jaya to join Edaran Otomobil Nasional Berhad in 1992 as a Clerk with the stock allocation department, where he was responsible for providing daily stock movement and stock allocation reports. After leaving Edaran Otomobil Nasional Berhad in March 1993, he had a short stint with Hessco (M) Sdn Bhd from April 1993 to July 1993, as their Service Assistant providing administrative support at the company’s service department. From August 1993 to 1995, he was attached with Jayaratnam & Chong as an Office Administrator, responsible for general administrative and human resource functions.

In 1995, he joined Schwarzenbach (M) Sdn Bhd as a Sales Executive, where he was incharge for establishing and operating consignment counters at departmental stores. He left Schwarzenbach (M) Sdn Bhd to join Len Brothers Shoe Manufactory Sdn Bhd in January 1998 as their Marketing and Sales Manager, where he oversaw the newly setup retail department. In August 1998, he left Len Brothers Shoe Manufactory Sdn Bhd and established Spring Sport Supply, an enterprise that was involved in the supply of athletic apparel and footwear.

In 2001, he ceased Spring Sport Supply to join his brother, the late Cheong Chee Hoo’s business namely, MST Stainless Steel Enterprise, where he served as a Sales Assistant and assisted in the management of business operations and establishing new business relationships with vendors. He co-founded MST MY and Minox MY with the late Cheong Chee Hoo and the late Kow Kai Meng in 2004 and 2006 respectively. As a Director, he was responsible for overseeing the sale and marketing of both local and overseas markets which includes developing and implementing sales and marketing strategies, identifying potential sales opportunities for business growth as well as building and maintaining relationships with both local and overseas customers. He subsequently assumed his current position in 2011.

Looi Poo Poo

Executive Director
Looi Poo Poo, a Malaysian Female aged 56, was appointed to our Board as Executive Director on 1 November 2022. She is responsible for overseeing the day-to-day operations, administrative and human resource functions of MST MY and Minox MY.

She completed her secondary education at Treacher Methodist Girls’ School, Taiping, Perak in 1986.

From 1986 to 1992, she worked as a seamstress where she was involved in tailoring of clothes. From 1992 to 1993, she worked as an Assistant Merchandiser at Borneo Sumatra Group, where she was involved in providing product merchandising support. In 1994, she assisted her spouse, the late Kow Kai Meng, to manage their general hardware business, ESK Engineering Hardware (M) Sdn Bhd until 2019, where she served as Manager and was responsible for sales administration works and shop management. Her years of experience in the hardware business exposed her to various aspects of the hardware market such as business operations, sales and marketing, supplier and customer relationships management.

In 1998, she was invited by the late Cheong Chee Hoo to set up MST Stainless Steel Enterprise. Although she was not involved in the day-to-day operations, she assisted to source for general industrial hardware for MST Stainless Steel Enterprise, leveraging on the business networks she established throughout her career.

In 2013, she held a non-executive director role in MST MY and Minox MY. In 2019, she took over the shareholding of her late husband, Kow Kai Meng in MST MY (25.0%) and Minox MY (25.0%). In 2020, she was appointed as Executive Director of MST MY and Minox MY and assumed her current responsibilities.

Yap Choo Cheng

Chief Financial Officer
Yap Choo Cheng, a Malaysian female aged 51, is our Chief Financial Officer. She is responsible for our Groups finance and accounting functions.

she obtained her Bachelor of Science with Honours in Accountancy from the Queens University of Belfast in Northern Ireland, UK in 1996. She is a member of the Association of Chartered Certified Accountants and the Malaysian Institute of Accountants since 2000 and 2001 respectively. In 2005, she was admitted as a Fellow Member of the Association of Chartered Certified Accountant.

She began her career with KPMG Desa Megat and Co in 1996 as an Audit Assistant and later promoted to Audit Senior in 1999, where she was involved in statutory audit as well as transaction services for listing exercises, and mergers and acquisitions. She left KPMG Desa Megat and Co in 2000 to join Petra Resources Sdn Bhd in 2001, a then subsidiary of Petra Perdana Berhad (presently known as Perdana Petroleum Berhad) (Perdana Petroleum), a company listed on the Main Market of Bursa Securities, as an Assistant Accounts Manager where she was responsible for the financial reporting and taxation matters of the company. In 2005, she was promoted to Group Accountant of Perdana Petroleum, where she was in charge of the groups financial reporting, tax planning and corporate treasury management. In 2012, she was promoted to Financial Controller. During her tenure with Perdana Petroleum, she was involved in a number of the companys corporate exercises. She left Perdana Petroleum in 2015 to pursue her personal interests until 2016.

She returned to the corporate sector in 2017 when she joined Only World Group Berhad (listed on the Main Market of Bursa Securities), as its Chief Financial Officer. She was responsible for managing the finance department where she oversees the financial planning, budgeting, implementation of accounting policies and procedures of the company and its subsidiaries. She left Only World Group Berhad in 2018 and subsequently joined TCS Group Holdings Berhad (listed on the ACE Market), as its Chief Financial Officer where she was responsible for overseeing the groups financial functions which include financial planning and review, cash flow management and financial reporting. She left TCS Group Holdings Berhad in 2022 to join our Group as Chief Financial Officer, a position she holds till today.

She is presently an Independent Non-Executive Director of Techstore Berhad (listed on the ACE Market of Bursa Securities).

Low Yoke Kiew

Sales and Marketing Manager
Low Yoke Kiew, a Malaysian female aged 46, is our Sales and Marketing Manager. She is responsible for overseeing our Group’s marketing activities as well as overseeing local sales operations and customers’ affairs.

She completed her secondary education at Sekolah Menengah Puterijaya Kuala Lumpur in 1997.

In 1998, she commenced her career as a Production Coordinator at Oversea Colourscan Sdn Bhd where she was responsible for coordinating the prepress process of education book production from manuscript to offset printing stage. She then left to join Global Colour Separation Sdn Bhd from 2000 until 2002 in a similar role as a Production Coordinator. From 2002 to 2005, she joined RDC Tech Group (M) Sdn Bhd (presently known as RDC Publishing Sdn Bhd) as their Production Coordinator and was responsible for coordinating the pre-press production and dealing with the editorial team at the publishing house. She was then re-designated to as Customer Service Representative at RDC Publishing Group Sdn Bhd in 2005 and was responsible for handling customer service. By 2009, she was promoted as the General Manager where she was responsible for overseeing and leading the sales and marketing team.

After leaving RDC Publishing Sdn Bhd in 2010, she served as an Art and Photo Editor at Oxford Fajar Sdn Bhd, where she was involved in photographs research, dealing with photograph copyright issue and liaising with editor and designer. She left Oxford Fajar Sdn Bhd in 2012 to join Minox MY as a Sales Executive where she was responsible for sales and marketing activities. She was promoted to Assistant Marketing Manager in 2014 and subsequently assumed her current position in 2015.

Wong Siew Lum

Operations Manager
Wong Siew Lum, a Malaysian male aged 47, is our Operations Manager. He is responsible for overseeing the overall procurement activities and storage management of our Group.

He obtained his Diploma in Science from Tunku Abdul Rahman College in 2001.

In 2001, he commenced his career as a Production Operator and Store Keeper at Wacker Chemicals (South Asia) Pte Ltd in Singapore, where he assisted in scheduling raw materials to be used during the manufacturing of silicone sealants up to 2003. In 2003, he returned to Malaysia and joined Efficient Parts Sdn Bhd (presently known as Bumi LT Sdn Bhd) as a Sales Coordinator and was responsible for sales team coordination and inventory monitoring. In 2004, he left Efficient Parts Sdn Bhd and joined MST MY as a Sales Representative where he was involved in sales and marketing activities.

He left MST MY in 2007 and joined HS Sdn Bhd as Purchasing Assistant Manager, a company principally involved in supplying stainless steel sanitary products, where it sourced and procured stainless steel sanitary products from China for MST MY. As Purchasing Assistant Manager of HS Sdn Bhd, he was based in China and was responsible for sourcing and coordinating the deliveries on all MINOX brand of sanitary products from our thirdparty manufacturers to Malaysia. He re-joined MST MY in 2008, upon returning from China, as an Assistant Sales Manager and was responsible for providing assistance to our Managing Director on local sales activities.

He then left MST MY in 2009 to join his brother’s business, M-Ledz Sdn Bhd, a company that is involved in supply and installation of sound and lighting system, and served as the Operations Manager where he was involved in managing and monitoring the lightemitting diode light installation for renovation of retail outlets. In 2011, he left the business and re-joined MST MY and assumed his current position.

Gamal Abdul Nashir

Director of Minox ID
Gamal Abdul Nashir, an Indonesian male aged 49, is the Director of Minox ID. He is responsible for the day to day business operations of Minox ID which includes identifying sales growth opportunities and strategies, managing and handling any customer related matters, liaising with our headquarters on inventories and overall Indonesia operational matters as well as overseeing the employees at our Indonesia office and warehouses.

He completed his mechanical engineering course from Bridgestone Engineering Vocational College, Bekasi, Indonesia in 1997.

He began his career in 1997 as a Mechanic at PT. Perfetti Van Melle Indonesia, where he was involved in performing preventive and corrective maintenance activities to ensure the production machineries are working effectively. He left PT. Perfetti Van Melle Indonesia in 2002 to join PT. Cadbury Indonesia as its Engineering Team Leader, where he was responsible for leading the engineering team and assigning tasks to engineering and technical personnel.

In 2007, he left PT. Cadbury Indonesia to join Hanson Industries Sdn Bhd as its Engineer Supervisor and was subsequently promoted to Engineering Manager in 2010, where he was responsible for leading the engineering and technical department in new machineries installation and improvement, as well as maintenance and reconditioning of old machineries.

In 2012, he left Hanson Industries Sdn Bhd and became a shareholder and Director of Minox ID in 2013, where he assumed his current responsibilities.

Shum Mei Yau

Finance and Administrative Manager
Shum Mei Yau, a Malaysian female aged 44, is the Finance and Administrative Manager of our Group. She assists our Chief Financial Officer on our Group’s financial matters and also manages the human resource and administrative functions of our local subsidiaries, namely MST MY and Minox MY and reports such matters to our Executive Director.

She obtained her London Chamber of Commerce and Industry Higher Group Diploma in Accounting from EU Institute, Petaling Jaya in 2001.

In 2001, she began her career as an Accounts Assistant at Armstrong Engineering Pte Ltd in Singapore, where she was responsible for handling the company’s accounts. She left Armstrong Engineering Pte Ltd to join Palladine Technology Pte Ltd in 2003 as an Accounts and Administrative Assistant where she was tasked to perform general accounting and administration support tasks.

Upon returning to Malaysia in June 2004, she had a short stint with Scientific Adwa (M) Sdn Bhd as an Administrative Executive, providing secretarial and administrative support to the Accounts Manager. She left Scientific Adwa (M) Sdn Bhd in August 2004 to join Tenaga Teknik Maju Sdn Bhd as an Accounts Officer, where she was responsible for handling the company’s accounts, components purchase planning and assist in audit activities.

In 2008, she left Tenaga Teknik Maju Sdn Bhd to join HS Sdn Bhd, a company principally involved in supplying stainless steel sanitary products, as an Accounts Executive where she was responsible for handling the company’s accounts, liaison with suppliers and issuance of purchase orders.

In 2009, she left HS Sdn Bhd to join MST MY as Accounts Executive, where she was responsible for managing and supervising its accounting functions. Subsequently in 2014, she was promoted to her current position.