OUR BUSINESS AND STRATEGY STRATEGIES TO SUSTAIN VALUE CREATION (cont’d) CATALYSING AI AND ROBOTICS FOR ENDURING COMPETITIVE ADVANTAGE AI has emerged as one of the most transformative technologies of the decade, reshaping industries, economies and societies. For Zetrix AI, embedding AI at the core of its growth strategy is a deliberate move to ensure long-term value creation in an increasingly digital and interconnected world, as proven by the company’s rebranding from MYEG to Zetrix AI. The pursuit of AI also expands Zetrix AI’s addressable markets. By integrating advanced models into solutions that serve finance, governance, education and trade, the Group is able to extend beyond traditional digital services and position itself at the frontier of next-generation technologies. At the same time, AI’s scalability allows for the creation of platforms and applications that can be adapted to diverse cultural and regulatory contexts across ASEAN and beyond, supporting regional digital transformation agendas. Crucially, AI strengthens Zetrix AI’s role as a partner of choice for both the public and private sectors. Governments increasingly seek AI-enabled solutions to enhance public service delivery and national competitiveness, while enterprises view AI as a driver of productivity and innovation. By strongly aligning with these priorities, which among other initiatives, is proven by the ASEAN China AI Lab situated at Zetrix Tower, Zetrix AI secures a sustainable pipeline of opportunities that reinforce its long-term growth trajectory. Taken together, the strategic integration of AI is more than a technological shift. It is a cornerstone for future-proofing Zetrix AI’s business, deepening its relevance across markets and positioning it as a regional leader in harnessing intelligence-driven digital ecosystems. Kindly refer to the Group’s Management Discussion and Analysis section of this report for specific information on this strategic priority. 61
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