My EG Services Berhad Annual Report 2019

ANNUAL REPORT 2019 49 policies, and ensures our whistle blowing channels remain open and accessible for any party to report malpractices and grievances. All whistleblowing reports will be received and investigated by an internal auditor, unless a third-party investigator is appointed. Intellectual Property Technology has been the driving force of the Group’s business, with our Intellectual Property (“ IP ”) serving as MYEG’s key competitive edge. Our approach in maintaining our IP advantage is two-pronged: z Via product and service innovation that seeks new ways to meet existing needs of customers and improve user experience. z Explore new business areas and technologies relevant to Fourth Industrial Revolution (IR 4.0). z With convenience and cost effectiveness as key considerations of our innovations. z Tapping on external knowledge via collaborations and partnerships with local universities and promising tech start-ups. z We have initiated collaborations with Universiti Utara Malaysia and Universiti Malaya and will strengthen this relationship while looking to explore similar arrangements with other parties. z Internal policies to ensure legal protection of our IP. z Application and filing of patents on innovations developed by the Group. z Registering our trademarks and brand logos as IP. z IP license obtained for road safety diagnostic kit from Malaysia in FP2019. z Trademarks received: o MyMotor logo o MYEG logo HOW IP Development IP Protection RESULT www.myeg.com.my www.myeg.com.my MATERIALITY (CONT’D) SUSTAINABILITY STATEMENT