My EG Services Berhad Annual Report 2019

MY E.G. SERVICES BERHAD [Registration No. 200001003034 (505639-K)] 40 Assets, Resources and Business Strengths Linkage to Materiality Linkage to Risks and Threats Identified Opportunities Strong technological and innovation capabilities z Intellectual property z Talent retention and development z Cyber security z Managing environmental footprint z Political and regulatory environment z Technology performance Investment into startup companies involved in AR, blockchain and other new technologies will allow MYEG to develop its expertise and knowledge base in these fields to shorten its learning curve and time to market. Start- up acquisition allows for greater and quicker exposure to these technology trends and at lower cost compared to developing these technologies from scratch. There is a growing demand for such technologies with greater incorporation into everyday consumer services. Linking Strategic Response to Risks and Opportunities We remain mindful of our business, financial, strategic and operational risks, more so in a dynamic industry where technological disruption and other changes occur rapidly. Hence, beyond stand-alone mitigation measures, MYEG’s risk response needs to be holistic. Risks are not viewed in silos, but from the perspective of potential cascading impacts on business and operational strategies. The relationship between risks and our material topics is also duly considered. By considering risk from a more strategic and comprehensive perspective, the Group is better positioned to understand the connection between risks, business strategies and other dynamic components of our value creation model. OUR VALUE CREATION PROCESS AND BUSINESS MODEL (CONT’D)